How We Review Sets Us Apart

Welcome to the beauty review party that never ends. Wondering if that sunscreen will make you break out? Or maybe you’re curious if that mascara will really grow your eyelashes three times their size. With more reviews coming every week and thousands to search from, you’re sure to find the answer and a whole lot more.

Who We Are

The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.

Beautypedia cuts through the hype to bring you product insights and recommendations you won’t find anywhere else!

What We Do

From major name brands to small boutique lines and everything in between, we provide detailed, scientifically validated critiques that help you save money and find the best products for your skin.

How We Do It

We assign products a rating of one to five stars.

  • Five stars: Superior. These are top recommended, world-class products.
  • Four stars: Excellent. These are some of the best products around.
  • Three stars: Good—not perfect, but still worth your consideration.
  • Two stars: Fair. These are better than having nothing at all (but not by much).
  • One star: Poor.

Our skincare review ratings are based on published medical and scientific research—not our opinions after using the products. We feel this is the safest and most impartial way to help you have the best skin of your life (and we also wouldn’t want to risk our skin by applying badly formulated products)! Our team’s 50+ years of experience and ongoing relationships with dermatologists, cosmetic chemists, regulatory experts, and beauty industry insiders assures you’re getting the most reliable, helpful information—minus the misleading hype!

Makeup ratings are subjective and do involve product testing (reviewing a mascara without putting it on lashes is pretty useless), but our goal remains the same: We are passionate about making it easier for you to cut through the hype, clear the confusion, and discover what really works! Knowledge is beautiful!

Each category of skincare and makeup products have their own unique criteria that determine its final rating, but here’s our basic checklist as we consider whether or not a product is worth your time and money:

  • Who is the product best for and how easy is it to use?
  • Can the product live up to all (or any) of its claims?
  • Does it contain effective amounts of ingredients proven to make skin look younger?
  • Does the product contain any ingredients research has shown can irritate skin?
  • How does the product differ from similar types of products—is it worth the cost?
  • How does its packaging impact performance, ingredient stability, and ease of use?

You can learn about the criteria we’ve established for each category of products by visiting the Best Products section where each category has this info summarized for your convenience!