about

Beautypedia

45,000 and Counting

Welcome to the beauty review party that never ends. Wondering if that sunscreen will make you break out? Or maybe you’re curious if that mascara will really grow your eyelashes three times their size. With more reviews coming every week, you’re sure to find the answer and a whole lot more.

Who We Are

The Beautypedia Team proudly and unequivocally maintains the commitment that Paula Begoun, founder of Beautypedia and Paula’s Choice Skincare made over 30 years ago—to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn’t—and the sneaky ways you could be making your skin worse, not better!



The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula’s Choice or another brand.

What We Do

From major name brands to small boutique lines and everything in between, we provide detailed, scientifically validated critiques that help you save money and find the best products for your skin.

How We Do It

We assign products a star rating of one to four stars. Four stars are given to our BEST products, three to the GOOD products, two for AVERAGE products and one star for the POOR products. The review ratings are based on published medical and scientific research. Not our personal opinions. These are the general questions we try to answer for each review.

  • How farfetched are the product's claims?
  • Given the ingredient list can the product live up to all of its claims?
  • How much of a “special ingredient” is actually in the product and really, how special is it?
  • Does the product contain problematic ingredients?
  • How does the product differ from similar types of products, including price?
  • Is the product safe?
  • Is the product tested on animals? See animal testing report card.
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