about

Beautypedia

How We Review Sets Us Apart

Welcome to the beauty review party that never ends. Wondering if that sunscreen will make you break out? Or maybe you’re curious if that mascara will really grow your eyelashes three times their size. With more reviews coming every week and thousands to search from, you’re sure to find the answer and a whole lot more.

Who We Are

The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.


Beautypedia cuts through the hype to bring you product insights and recommendations you won’t find anywhere else!

What We Do

From major name brands to small boutique lines and everything in between, we provide detailed, scientifically validated critiques that help you save money and find the best products for your skin.

How We Do It

We assign products a rating of one to five stars.

  • Five stars: Superior. These are top recommended, world-class products.
  • Four stars: Excellent. These are some of the best products around.
  • Three stars: Good—not perfect, but still worth your consideration.
  • Two stars: Fair. These are better than having nothing at all (but not by much).
  • One star: Poor.

Our skincare review ratings are based on published medical and scientific research—not our personal opinions (whereas makeup is, by its nature, more subjective). While each type of product has its own unique criteria that determine its final rating, here are the general questions we try to answer for each review.

  • Who is this best for, and how easy is it to use?
  • Given its ingredient list & formula, can the product live up to all of its claims?
  • If it makes skin-improving claims, does it actually contain ingredients that can help skin (and at effective levels)?
  • Does the product contain any potentially irritating ingredients? How much?
  • How does the product differ from similar types of products, including price?
  • Is the product tested on animals? See animal testing report card.