03.30.2015
2
243
Ideal Luminous Blush
Rating
$8
Last Updated:03.30.2015
Jar Packaging:No
Tested on animals:Yes
Review Overview

This pressed powder blush has a beautifully smooth texture and, true to its name, imparts luminous color! The talc-based, fragrance-free formula comes in an enticing array of shades, some of which have less noticeable shine than others but even the colors that look quite shiny in the compact tend to look less shiny when applied.

Ideal Luminous Blush is fine for all skin types and the shade range is workable for fair to dark (but not very dark) skin tones. This blush has a rather rich color payoff, though for best results you should apply with a full-size blush brush rather than the one Avon includes in the mirrored compact.

Overall, well done!

Pros:
  • Wonderfully smooth texture.
  • Luminous color from a very good range of shades.
  • Inexpensive.
  • Fragrance-free.
Cons:
  • The brush this comes with is inadequate for applying this blush smoothly and evenly.
Claims
Ingredients
Talc, Dimethicone, Zinc Stearate, Calcium Silicate, Caprylyl Glycol, Cetyl PEG/PPG-10/1 Dimethicone, Nylon-12, PTFE, Lauroyl Lysine, Isostearyl Hydroxystearate, Polymethyl Methacrylate, BHT, Triethoxycaprylylsilane, Mangifera Indica (Mango) Seed Butter. Pearl Shades May Contain: Synthetic Fluorphlogopite, Tin Oxide. May Contain: Carmine/CI 75470, Bismuth Oxychloride/CI 77163, Iron Oxides, Ferric Ammonium Ferrocyanide/CI 77510, Ferric Ferrocyanide/CI 77510, Chromium Hydroxide Green/CI 77289, Chromium Oxide Greens/CI 77288, Guanine/CI 75170, Mica/CI 77019, Titanium Dioxide/CI 77891 Aluminum Powder/CI 77000, Bronze Powder/CI 77400, Copper Powder/CI 77400, Ultramarines/CI 77007, Manganese Violet/CI 77742, Brown 1/CI 20170, Blue 1/CI 42090, Blue 1 Lake/CI 42090, Green 5/CI 61570, Green 6/CI 61565, Green 8/CI 59040, Orange 4/CI 15510, Orange 5/CI 45370, Orange 5 Lake/CI 45370, Orange 10/CI 45425:1, Red 4/CI 14700, Red 6/CI 15850, Red 6 Lake/CI 15850, Red 7/CI 15850, Red 7 Lake/CI 15850, Red 17/CI 26100, Red 21/CI 45380, Red 21 Lake/CI 45380, Red 22/CI 45380, Red 22 Lake/CI 45380, Red 27/CI 45410, Red 27 Lake/CI 45410, Red 28/CI 45410, Red 28 Lake/CI 45410, Red 30/CI 73360, Red 30 Lake/CI 73360, Red 33/CI 17200, Red 33 Lake/CI 17200, Red 34/CI 15880, Red 34 Lake/CI 15880, Red 36/CI 12085, Red 36 Lake/CI 12085, Red 40/CI 16035, Red 40 Lake/CI 16035, Black 2/CI 77266, Violet 2/CI 60725, Ext. Violet 2/CI 60730, Yellow 5/CI 19140, Yellow 5, Lake/CI 19140, Yellow 6/CI 15985, Yellow 6 Lake/CI 15985, Yellow 7/CI 45350, Ext. Yellow 7/CI 10316,, Yellow 8/CI 45350, Yellow 10/CI 47005, Yellow 10 Lake/CI 47005.
Brand Overview

Avon At-A-Glance

Strengths: Broad-spectrum sun protection from most of the SPF products; a selection of good cleansers, moisturizers, and serums; a phenomenal concealer and a handful of other excellent makeup products at bargain prices; the company provides complete ingredient lists on its Web site and offers some of the most helpful Customer Service associates in the industry.

Weaknesses: The Clearskin products are mostly irritating and poor choices for anyone battling blemishes; the Anew Clinical lineup isn’t as impressive as its made out to be; an overreliance on jar packaging diminishes the antioxidants found in many Avon moisturizers; endless, unnecessarily repetitive moisturizers with exaggerated, outlandish claims; some of the foundations look unnatural.

The last few years have been an interesting time for the world's largest direct seller. Avon is sold in 120 countries and has an enormous range of products that goes beyond skin care and makeup, all sold by five million Avon representatives racking up annual sales of over $8 billion (Source: www.avoncompany.com). Yet due to several quarters of lackluster or poor financial performance, the company announced a multiyear restructuring plan in 2006. The anticipated cost of these changes is upwards of $500 million, which includes downsizing underperforming areas and focusing on remarketing their star products. In recent years, those key products have had "cosmeceutical" appeal, with claims that have gone beyond reality (but overexaggerated claims sell big in the cosmetics industry).

The Anew Clinical line ushered in several products claiming to work like (or, in some instances, better than) cosmetic corrective procedures. Whether you are considering laser treatments, Botox, Thermage, collagen injections, or even liposuction, the ads for Anew Clinical were designed to make you rethink that decision.

It is definitely impressive that Avon invested $100 million on a state-of-the-art research and product development facility in New York, but despite some innovative products that compete with the best of the best (typically for much less money), no cosmetics company has (or will) produce skin-care products that rival or beat the results obtainable from medical procedures. It's admittedly easier to slather on a cream or stroke a pad over your face than to make an office call and shoulder the expense for a cosmetic corrective procedure, but in this case convenience and savings don't equal—or even come close to—comparable results. And lest we forget, despite the onslaught of so-called cosmeceutical products claiming to mimic the results such procedures provide, the number of these procedures being performed increases each year. If any of these works-like-(insert cosmetic corrective procedure here) products did work, the number of procedures would be declining, not rising.

The National Advertising Division (NAD) took issue with several claims Avon made in ads for their Anew Clinical products (Source: www.nadreview.org/default.asp?SessionID=1149178&DocType=1&CaseType=1). In some cases, Avon reworded their claims in ad reprints, while in others they "respectfully disagreed" with the NAD conclusions but agreed to take their comments into consideration for future ads. We'll see how this turns out, but, based on their current ads, the message remains that Anew Clinical products are at the forefront of making cosmetic corrective procedure results as easy as calling your Avon representative and reciting your credit card number.

As a major international cosmetics company, Avon has several initiatives in place that prove its commitment to women and the environment. Whether donating to women's health concerns (most notably breast cancer), surpassing environmental regulations, or financially supporting alternative methods to animal testing, Avon's principles are responsible and admirable. If you pay attention to the best of what they have to offer, you will not only be supporting Avon's mission to improve the lives of women but also gaining some wonderful products, making it a win-win situation.

For more information about Avon, call (800) 500-AVON or visit www.avon.com.

Avon Makeup

Avon may be viewed as a skin-care innovator, but when it comes to makeup they're more follow-the-leaders than trail blazers. Admittedly, their foundations, powders, blush, and lipsticks have smoother, more state-of-the-art textures than ever, but with few exceptions none of them are setting a precedent that other, more innovative companies are likely to follow.

You will find some outstanding Avon makeup products to consider, but perhaps due to the sheer size of the collection there are far too many mediocre products, especially among the eyeshadows, pencils, and mascaras. Given that Avon isn't as easy to obtain as comparable products at your local drug or department store, many of the makeup items end up being a tough sell. After all, who wants to go out of their way for average products? Turning to what Avon does really well, you'll find their loose and pressed powders have amazingly silky textures and natural finishes. Their blushes are wonderful, and a few of the lipsticks and foundations are definitely worth talking about with enthusiasm. Another positive point is that Avon regularly discounts their makeup, often upwards of 50% during any given campaign (Avon's campaigns run for two weeks and the specials change each time). If you shop at the right time, the best of Avon color can be yours for less than you'd pay for most low-cost drugstore makeup.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
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12.11.2013
Pink!

Bought this blush in Rose Lustre after Paula's article recommendation this was a good pink for medium skin tone. It is beautiful. Need very little on brush! Applies well with a good brush. As PC suggest, brush included with product is awful, but still awesome deal at price point. Great sheen, pink glow without glitter.

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JoAnne D
10.23.2013
A little goes a long way.

I have this in Rose Lustre. It's a deep, warm-toned pink. Paula recommends this colour for medium skin tones, and I agree; it looks fabulous! A nice, healthy flush that looks radiant. Beware not to overdo it though, as it's highly pigmented. I just sweep my brush over it gently, picking up colour on the tips of my brush. Goes on very smooth and not streaky at all. This will be a staple in my makeup bag for a long time to come.

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Reviewed by
NATALIE S.
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