Now here's a multitasker done right! A few of Flower Beauty's 2-in-1 products (such as their eyeliner/eyeshadow combo) don't quite hit the mark, but Kiss Me Twice Lip and Cheek Chubby performs well in both its categories: blush and lipstick!
This swivel-up color stick, as mentioned, is meant to serve as both a blush and a lipstick, making it convenient for on-the-go makeup application. The tip is rounded, as opposed to more pencil-shaped like some of Flower's lip chubbies. The large rounded end means it's easy to swipe across cheeks, but we recommend a lip brush when using this as a lipstick - it's just simpler and less likely to create a mess!
As a blush, Kiss Me Twice is easy to apply and easy to blend. It doesn't take much to achieve a healthy flush, and it dries to a soft, light powdery finish that looks natural and attractive. It wears well throughout the day without fading, and doesn't settle into pores.
As a lipstick, this smoothes onto lips with ease, and feels comfortably lightweight. What ends up as a powder finish on cheeks results in a matte finish on lips, but one that thankfully isn't drying. The color range is small but attractive, and this lasts for several hours, fading to a pretty stain. Well done! And a beauty bargain, too!
- Easy to apply (as both a blush and a lipstick), and easy to blend as a blush.
- Strong color quality doesn't require a lot for a healthy flush or a bold lip look.
- As a blush, wears well throughout the day without fading and doesn't emphasize pores.
- As a lipstick, has an attractive matte finish that isn't drying.
- Wears well as a lipstick for several hours before fading to an attractive stain.
- The larger, rounded tip of this chubby could make lipstick application imprecise, so we recommend using a lip brush.
- Tricky to apply as a blush, but with patience, you can no doubt come up with a technique that works for you.
Regardless of how much technology has advanced or how much cosmetics formulas have improved, for many it’s still the allure of a celebrity name behind a beauty brand that’s the draw, not anything else. That’s the hook for Flower Beauty, backed by Hollywood doyenne Drew Barrymore.
Barrymore’s is a story many of us saw played out in the media. She was famous early on as a child actress (her first job was when she was just 11 months old), became a superstar thanks to Steven Spielberg’s film E.T, then succumbed to drug addiction and went through rehab at the tender age of 14. After successful treatment, she returned to acting, working steadily in both independent projects and blockbuster films. She gained a reputation as a largely good-natured, girl-next-door actress with a “flower child” free spirit persona, and she still comes across that way in interviews. In the mid-1990s, she formed her own production company, Flower Films, and has gone on to both direct and produce movies while still acting.
Barrymore’s commercial appeal didn’t go unnoticed by cosmetics companies, and in 2007 she became a brand ambassador for the makeup brand CoverGirl, appearing in both print and television ads that she helped create. After five successful years as one of the faces of CoverGirl, Barrymore parted ways with the brand to create Flower Beauty, a Wal-Mart-exclusive line that competes directly with CoverGirl, which is also sold at Wal-Mart. Flower Beauty makeup is manufactured by Maesa, a company that also produces the Benefit Cosmetics skincare line and Saks Fifth Avenue’s in-house cosmetics.
Clicking around on Flower Beauty’s site, you won’t see much about exactly why Barrymore chose this particular endeavor, save that she wanted to offer people high-end quality makeup at drugstore prices. That’s not really much of a reason, however, as many drugstore lines already offer department store-quality cosmetics, although “department store quality” isn’t much of a guideline, given that there are plenty of department store brands that aren’t as good as their drugstore counterparts!
The Flower Beauty brand’s strong suit is definitely its lip products, most of which pack a potent color punch and feel great. There are some beautiful matte options, as well as a great gloss and some moisturizing colored lip balms.
Most of the mascaras perform well and don’t clump or flake, and their powder products (blush, eyeshadow, and foundation) are good across the board. The liquid liners are also excellent, offering fine-point tips for precision lining with no-smudge wear. We’re also happy to say that even for this brand, with the name Flower, most of the products are either fragrance-free or contain minimal fragrance.
On the other hand, just like not all of Barrymore’s films have been crowd-pleasers, her makeup line also has some missteps, the biggest being that the majority of the foundations aren’t impressive. Though both a tinted moisturizer and a BB cream are part of Flower’s offerings, neither has the SPF or antioxidants that have become the selling points for such multi-tasking products. Some of the foundations are difficult to blend, while others tend to draw attention to lines on the face, and we didn’t find viable options for those with oily skin. There’s also the issue that a couple of the products are touted on the website for their anti-aging benefits, but Flower’s products contain only small amounts of the beneficial ingredients that would make them a wise choice for anti-aging benefits, especially in comparison to the amounts in other products we rate highly.
Flower also offers some 2-in-1 combo products that could add convenience to your makeup routine, but in many cases, such as the combo eyeliner and mascara or the eyeliner and eyeshadow duo, one of the products performs well, while the other is lackluster, which means even though the prices are reasonable, you’re not getting your money’s worth.
As a whole, though, Flower Beauty has a lot of strong suits, and it’s definitely worth considering if you’re in the market for lower-cost makeup products that offer solid performance.
For more information, visit www.flowerbeauty.com.