Master Hi-Light is a hybrid product meant to serve as both a powder blush and a highlighter. In each compact "palette" there are four different and complementary shades arranged in a mosaic pattern; you're supposed to swirl them together for a multi-dimensional color effect on your cheeks. Maybelline suggests on its website that you can use the shades by themselves as well, but the small size of the colors in the mosaics make this very difficult!
The texture of Master Hi-Light is soft and it's easy to pick up on a blush brush without being too powdery. A couple of swipes is all it takes to get a healthy flush of attractive color, and this is easily buildable if you want a more dramatic look.
Each palette's shades have some shimmer, but it's subtle enough that it imparts a soft glow as opposed to an obvious sparkle. Master Hi-Light doesn't emphasize pores, and it lasts throughout the day without fading. Well done, Maybelline!
- Soft, blendable texture that isn't too powdery.
- Good color quality that's easy to build up.
- Shimmer imparts an attractive soft glow.
- Wears well throughout the day without fading.
Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).
The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.
For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.