Natural Bronzer

by Rimmel  
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Makeup > Bronzers > Powder Bronzer
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Natural Bronzer is a talc-based pressed-powder bronzer that has a beautifully smooth texture and application. Shine from each of the three shades is so subtle as to be almost nonexistent, making this a fine choice for daytime wear (though if you have oily skin it probably isn’t the best option; those with oily skin need less shine, not more). Speaking of the shades, all have potential, but the orange tinge of Sun Light makes it trickier for fair to light skin tones to pull off, and it’s too light for medium skin tones.

Rimmel is a London-based company that has been under the ownership of Coty since 1996. Coty's namesake presence in drugstores has vanished, but their history lives on via this acquisition. Once exclusive to Wal-Mart, the line has branched out and is now available in other drug and mass-market stores. Given the low to very low price points and several good products, this expansion is good news for cosmetics consumers! What's worth paying attention to when you come across this line are the mascaras, automatic pencils, and bronzing powder. The foundations and concealers are worth a look as well, but without testers, it's always a guessing game as to which color is best for you, and there are no options for darker skin tones. The needs-sharpening pencils are basic but worth a look, though a few of them smear terribly. There are dozens of nail polishes to consider, not to mention a pleasing lipstick and lip gloss selection. Actually, the Lasting Finish Lipstick deserves special mention for its elegant texture and fashion-forward colors, all for under six dollars.

My only significant complaint about Rimmel is the packaging. The tops to the blushes and eyeshadows are awkward and tricky to remove, though this is a minor technicality that's easy enough to live with, especially at these prices!

For more information about Rimmel, visit

Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    1 / 4 Poor
  2. Was this product a good value? (4 = Best)

    3 / 4 Good
  3. Would you recommend this product? (4 = Best)

    1 / 4 Poor
Page of 1
  1. LL
    Reviewed on Monday, June 10, 2013
    • Results
      2 / 4
    • Value
      4 / 4
    • Recommend
      2 / 4
    Ok for a quick fix
    • Nice color & matte w/o looking flat, but fades quickly.

  2. Anonymous
    Reviewed on Tuesday, May 14, 2013
    • Results
      1 / 4
    • Recommend
      1 / 4
    • Value
      2 / 4
    Overwhelmed by the fragrance
    • I didn't even get a chance to try this bronzer because as soon as I opened it I was overwhelmed with the fragrance. Perfume triggers migraines for me and I thought that this product was going to be safe since it has a "best" rating and there is no mention of any fragrance in the review. I'm very disappointed!

    Paula's Choice Research Team Response
    Replied on: Wednesday, May 15, 2013

    Hi, Jennifer! It's quite possible that Rimmel has reformulated this product and added more fragrance since the last time we reviewed it. We'll put it on our list of products to revisit, and change the rating as is appropriate!

    —Paula's Choice Research Team

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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