Fluidline Brow GelCreme

by M.A.C.  
Price:
$16 
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Category:
Makeup > Eyebrow Fillers & Shapers > Brow Gels/Tints
Last Updated:
8/13/2014
Jar Packaging:
No
Tested On Animals:
Yes

Fluidline Brow GelCreme can take a little bit of practice to master, but once you have the knack, it creates full, sculpted brows for a more defined look. Because the solid-cream formula is housed in a clear pot, you'll need some sort of brush to apply it with. M.A.C. sells several, but you can use your own (an angled brush works well).

To apply you simply dab your brush in the cream and blend into brows. How bold depends on your technique, but ultimately brows are left looking more dense, groomed, and structured. If desired, you can extend to the outer edges of your natural brow line with swift, thin strokes.

The fragrance-free formula allows ample time before setting, which is a good thing so you can perfect the shape. Once set, the color stays in place and holds up well against water as claimed. The formula also helps set brow hairs in place for an overall groomed look, yet still leaves them pliable so they don't appear matted down.

There are three shades available: Dirty Blonde, Redhead, and Deep Dark Brunette, each of which delivers believable brow color true to their shade names.

This isn't the fastest way to color and sculpt brows, but with a little patience, the results are impressive. Kudos, M.A.C.!

Pros:
  • Adds density to sparse brows.
  • Creamy texture sculpts and tames brows for a more defined look.
  • Believable brow colors for dark blond, red, and deep brunette hair.
  • Allows ample time to set, and then stays in place.
  • Holds up well to water as claimed.
Cons:
  • Requires a bit more skill and time than some other brow products.

When it comes to skin care you may be tempted to dismiss the small assortment M.A.C. offers and skip right to their makeup with its well-earned positive reputation. But doing so would mean missing a handful of beautifully formulated products that are worth trying. By no means is M.A.C.'s skin-care line one-stop shopping (at least not if you have blemishes, skin discolorations, or require more than a couple options per category), but you'll find more than just the color products impressive here, and the prices aren't unreasonable either!

Note:M.A.C. is categorized as one that tests on animals because their products are sold in China. Although M.A.C. does not conduct animal testing for their products sold elsewhere, the Chinese government requires imported cosmetics be tested on animals, so foreign companies retailing there must comply. This requirement is why some brand’s state that they don’t test on animals “unless required by law”. Animal rights organizations consider cosmetic companies retailed in China to be brands that test on animals, and so does the Paula’s Choice Research Team.

For more information about M.A.C., owned by Estee Lauder, call (800) 588-0070 or visit www.maccosmetics.com.

M.A.C. Makeup

What more can one say for this long-standing makeup line whose products have spoken eloquently for themselves for years? In many ways, M.A.C. is a pivotal line not only for makeup artists but also for any in-the-know cosmetics consumer. Although M.A.C. has several singularly outstanding products, they generally excel by virtue of the range of choices offered. The color selection for everything from lipsticks to foundations is exceptional. Also, most of the makeup brushes are beautiful, full, and soft, as well as properly sized to fit the contours of the face and eyes. It is typically a pleasure to shop this line, though we wish the tester units (especially for blush, eyeshadow, and lipstick) were arranged by formula and finish rather than by color.

M.A.C.'s salespeople are sometimes trained as makeup artists, too, though being part of the Estee Lauder corporation means they have pressure to meet sales quotas (and no gifts-with-purchase to serve as an enticement). For this reason, you may prefer shopping at one of M.A.C.'s freestanding or Pro stores. The sales pressure is all but absent, the staff tends to be true makeup artists rather than only salespeople, and the stores routinely offer makeup how-to classes, which are both fun and informative.

M.A.C. has launched several state-of-the-art products since the previous edition of this book. The prime additions are several improved foundations and concealers, superior loose and pressed powders, a couple of mascaras that compete nicely with those from lash-enhancing leader Lancome, buttery-smooth powder blushes, and the very popular (and deservedly so) Pro Longwear Lipcolour. Couple this with their long-standing products that have always performed well and offered neutral shades (Studio Fix, anyone?) and M.A.C. is a force to be reckoned with in the world of department-store makeup. The only disappointment of note is that several of their liquid foundations with sunscreen still lack sufficient UVA protection. Why is it that Lauder-owned Clinique and Prescriptives continually get this critical step right, while Lauder's namesake line, Bobbi Brown, and M.A.C. tend to falter? It's especially upsetting in M.A.C.'s case because the affected foundations otherwise have exemplary textures and a vast palette of neutral shades for fair to dark skin tones. Other than this important point, you really can't go wrong shopping this line, whether you're new to the world of makeup or a seasoned pro.

Note: M.A.C. sets itself apart from other beauty brands by staying ahead of the curve by launching a seemingly-constant rotation of impressive limited edition products, usually with fashion-forward themes. Though it's impossible to review every limited edition product, many of M.A.C.'s are as impressive as those in their permanent collection.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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