Bulletproof Brows Eyebrow Definer

by Too Faced   
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Makeup > Eyebrow Fillers & Shapers > Brow Powder/Wax
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A set of nicely defined eyebrows can be the perfect finishing touch for a makeup look, but finding the right product to make your brows look their best can be challenging. That's why we're glad Too Faced added another great option to the mix!

Bulletproof Brows Eyebrow Definer is a wax-like product in a pot that has not one, but two, lids. The top lid is mirrored and flips back to reveal a plastic cap underneath, which flips open sideways. The second cap is designed to keep Bulletproof Brows from drying out, an innovative touch to make sure you get the most out of this product, because it's not cheap!

Bulletproof Brows has a soft, almost creamy texture, and applies lightly enough that you don't overdo your brows on the first swipe, but you can certainly build up the color for a more dramatic look. Its smooth texture blends easily in between brow hairs, and it dries to a soft finish so the brows don't feel sticky or waxy.

True to its name, this "bulletproof" formula lasts throughout the day, not smudging or fading until you're ready to take it off at night.

Bulletproof Brows comes with a convenient double-ended applicator that features an angled brush on one end for application and a spoolie brush on the other for blending. So far there are only two shades, a dark brown shade for brunettes and a taupe shade more suited for blonde eyebrows, but both should work on a wide variety of brow colors.

  • Creamy texture applies easily.
  • Good, buildable color for subtle or dramatic brows.
  • Finish leaves brows feeling soft, not waxy or sticky.
  • Doesn't smudge or fade throughout the day.
  • None.

The story of how this line came to be is echoed by almost every new cosmetic company nowadays, a familiar tale that is as disingenuous as it gets. What's the tale? It's that old yarn about a makeup artist being dissatisfied with what's available because he or she just can't find the cosmetic products that are needed to create a truly beautiful makeup application.

In Too Faced's version of this recycled tale, Jerrod Blandino was working at a department store cosmetics counter and, despite the hundreds of products available, couldn't find what he needed. Of course his clients happened to be A-list celebrities (isn't that how this story always goes, and there are plenty of celebrities around who do need help) who demanded the best, and as a true artist, Jerrod was committed to providing it to them.

So, Jerrod went to work, mixing and creating cosmetics at his home in the microwave, producing products that would meet his prestigious clients' high standards and glamorous needs, all because apparently none of the thousands of products anywhere in the world were good enough. And even though in interviews in fashion magazines celebrities were frequently extolling their favorite department store products, those celebs probably weren't Jerrod’s clients.

As the story continues, word among the glitterati started to spread—that Jerrod was the makeup artist to see if you wanted true originality. Hollywood began clamoring for his services, and talk of his skills quickly reached legendary proportions. No one could turn an ugly duckling into a glamour girl like Jerrod. Soon, it seems, all of his creative talent making those new products just could not be contained in a domestic kitchen. What was a talented goddess-maker to do?

Apparently, the solution was to share his idea with Jeremy Johnson, marketing pro and a friend of Jerrod's. The men joined forces, and voilá: Too Faced Cosmetics was born. Since its inception in 1998 this brand has approached (some may say harangued) women with the question: "Why be pretty when you can be gorgeous?" Of course, anyone looking to become gorgeous from Too Faced products is basically tied to Jerrod and Jeremy's idea of what that means—and it may not jibe with yours, especially if "maximum glitter" isn't on your list of makeup must-haves.

Like many other celebrity-inspired makeup artist lines, most of the items you'll find in this one are engulfed in loads of hype and are no better than many products from other lines that sell for half the price (just check out Jane, Sonja Kashuk, Rimmel, or even Maybelline New York).

Too Faced has lots of pink packaging and glitter so it's hard to ignore the flash this line brings to the cosmetics department, but that doesn't have anything to do with the quality of the products. If you're tempted to take a peek (and you will be), you'll find Too Faced has some great bronzing powders and a cream eyeshadow that's truly exceptional. They also have a foundation worth considering if you can get past the convoluted, hard-to-use packaging. The eyeshadows are good, too (although not great), but you have to accept that all of them have some degree of shine, a fact that won't be a problem for younger women but if wrinkles are something you're trying to hide, shine will just make them more obvious.

For all the exaggeration and puffery of this line, what is really disappointing are the mascaras, a paltry, dismal selection of eyeliners, a concealer with irritating ingredients, and an overall limited product selection. If Jerrod really believed that there weren't products from other lines that were good enough for his clients, he clearly didn't know where to shop or what to look for.

For more information about Too Faced Cosmetics call (949) 553-4431 or visit the Web site at www.toofaced.com.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    4 / 4 Best
  2. Was this product a good value? (4 = Best)

    3 / 4 Good
  3. Would you recommend this product? (4 = Best)

    4 / 4 Best
Page of 1
  1. Linda r
    Reviewed on Friday, October 24, 2014
    • Recommend
      4 / 4
    • Results
      4 / 4
    • Value
      4 / 4
    No more searching
    • I was surprised how well this pot/brush combo works ! I've tried them all over the years - pencils, powders- even gel (gimme brow - which was just too "there" and not much in the color choice arena). This stuff is great!!! Just make sure to click the inner cap well. I will stop searching for a great brow product. Thanks Paula for the best rating or I STILL wouldn't have given it a go!

  2. NANCY K.
    Reviewed on Saturday, March 01, 2014
    • Value
      3 / 4
    • Recommend
      4 / 4
    • Results
      4 / 4
    Best Brows EVER!
    • This product gives me the best brows ever. It covers grey. You can apply it in the morning and add another layer over it for a dramatic evening look. I tend to wear a darker shade, more grey than brown, but the color is terrific. And when I first used it, I was hesitant about it's quality. It seemed to give too little coverage. But I found that I could dab more heavily with the brush into the pot. And I gave a 3-star on value because I have yet to see how long the pot lasts. Thnks Paula!

  3. Michelle S
    Reviewed on Monday, February 17, 2014
    • Value
      2 / 4
    • Recommend
      4 / 4
    • Results
      4 / 4
    Bulletproof is right!
    • I LOVE this product! Powders/pencils be gone forever! Working at Sephora I pounced at this product the day it came out. It's a breeze to apply, will last forever, and is BULLETPROOF for sure! I also work as a Group Ex Instructor and this remains unscathed after an hour of Spinning PLUS an hour of Extreme Fitness. 2 high-intensity, sweaty hours and my brows remain perfect! I do wish the product and brush were sold separately because I don't need another brush. Oh well, I'm still thrilled!

  4. Debbie G.
    Reviewed on Sunday, February 16, 2014
    • Recommend
      4 / 4
    • Results
      4 / 4
    • Value
      4 / 4
    I have found it!!!
    • I am 55 yrs old and have tried them all. I tried this and have stopped looking. For the first time in the last 10 years - I still have eyebrows at the end of the day and they look so natural. I set with a little powder and am good for the day.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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