Extreme Wear Eyeshadow Primer
Last Updated:01.02.2015
Jar Packaging:No
Tested on animals:No
Review Overview

Ulta claims Extreme Wear Eyeshadow Primer will "make eye shadow last all day and night without creasing or fading," and we'd agree!

The talc-based, fragrance-free formula has a light, peachy-white color that applies so translucently you can hardly detect it, but you will "see" the great results when it comes to promoting long eyeshadow wear.

The primer goes on super smooth and sets to a matte finish that helps eyeshadow stay in place all day. Those with oily skin and/or deep-set eyelids will particularly appreciate its ability to prevent creasing.

Well done Ulta—and the price makes this a beauty bargain, too!

  • Matte finish helps eyeshadow stay put all day.
  • Prevents creasing and fading.
  • Applies smoothly.
  • Fragrance-free.
  • None.
Brand Overview

Ulta Beauty At-A-Glance

Strengths: Inexpensive; several good mascaras; the blush, brow pencil, eyeshadows, and most of the foundations are worth a look; a few intriguing skin-care products (but nothing you cannot find from lots of other brands).

Weaknesses: Testers are not always available nor are the Ulta displays consistently clean; bad liquid eyeliners; poor-to-average cleansers; nothing-special pencil eyeliners; requires careful shopping because the makeup is such a mixed bag--for every good product there are two unimpressive ones.

Since Ulta was founded in 1990, the company has continued to carve out a unique position as a specialty beauty store by offering a large selection of upscale and drugstore cosmetics in all price ranges, all under one roof. There are currently over 675 Ulta locations across the United States, and, like Sephora, Ulta sells its own product line right alongside more familiar brands such as Revlon, Murad, and philosophy.

The Ulta Collection offers a variety of basic makeup products, from foundation to eye shadow to lip gloss. Nearly all items in the Ulta Collection are inexpensive, and its lower price point is a major draw.

As with most cosmetics lines, Ulta has its share of good and bad products; however, it seems for every good to great makeup product the line has two average-to-poor options. Testers may or may not be available, so choose wisely.

Among the safer categories of Ulta makeup are the eyeshadows, many of the mascaras, brow products, and most of the foundations, particularly the cream-to-powder and powder formulas.

Despite our enthusiasm for Ulta's large selection of eyeshadow, the quality is inconsistent, especially when it comes to texture and how they apply, even among different shades in the same category. The best way to shop this line is to pay attention to which products we've reviewed favorably and to take extra time to play with the products in-store (assuming the Ulta you frequent keeps testers available).

In recent years, Ulta has branched out from makeup to skin care. Their namesake skin care has the same affordable price point as the makeup, and some of the products are actually quite good. Skip the cleansers, ignore the moisturizers in jar packaging, and forget about the pore-tightening products...the rest is worth exploring, but again, this is not a brand to shop without some knowledge of what you're buying and how it performs.

For more information about Ulta Beauty, call 866-983-8582 or visit www.ulta.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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Very little in the tube

Like another poster mentioned, there doesn't seem to be much in the tube. At first, I thought maybe I just got a dud, but the next tube was the same way. With daily use, I doubt it would last more than a few weeks (which is why I don't use it daily). Results? Awesome! I really do love the way the product works, so I'm committed to using it. I just save it for special occasions since I don't want to have to keep buying it.

Reviewed by
Not impressed

I tried this after reading the great reviews. The first time I dipped the wand it seemed like there was not much primer in the tube. I dipped it again and had the same result. The product that did come out seemed to work good as a primer. I would not recommend this primer because for 12.00 it did not seem like a good value for such a small amount of product.

Reviewed by
I totally agree!

This eye primer was a little dry and I had to dip a few times but I was pretty happy. I tend to have problems with primers. I have good and bad days with my oily lids. I'm very impressed with the ingredient list. Except for why they added a few oils. Ulta tends to have buy 2 get 2 free and you can use coupons on this product so I consider this a good deal. Offers a lot more than other primers. Very impressed.

Reviewed by
Annette D.
Loved It

I have VERY oily skin - including my eyelids. After doing some research, I decided to try this product, and I loved it. My eyeshadow stays on with no creasing all day long. Glad I found a product that worked on the first try.

Reviewed by
This IS the BEST primer

Having oily eyelids, no eye makeup ever stays put. I've tried several primers including Laura Geller which is decent, but not as good as the ULTA brand. This inexpensive eye primer leaves a light beige matte covering on the eyelid that keeps eyeshadow and eyeliner in place ALL day, about 12 hours. NO smudges, no eyeliner migrating to the eyebrow area, no eyeshadow accumulation as creasing, no mascara racoon eyes. It's easily removed with eye makeup remover, I prefer MaryKay as it's non-greasy.

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