Color Icon Eyeshadow Singles
Last Updated:12.30.2014
Jar Packaging:No
Tested on animals:No
Review Overview

Much ado had been made about Wet 'n' Wild’s revamp of their products and image, and their Color Icon pressed powder eyeshadow singles are definitely one of their products worthy of that attention! The texture is impressively smooth, and the pigmentation is some of the best you’ll find at the drugstore—let alone for $1.99! Though these do blend and wear well, they will need some touching up if you plan on wearing them from day to night. Of the shades available, there are some sophisticated options in matte, satin and soft shimmer finishes.

Talc, Ethyl Macadamiate, Dimethicone, Caprylic/Capric Triglyceride, Nylon-12, Boron Nitride, Magnesium Stearate, Polybutene, Caprylyl Glycol, Caprylhydroxamic Acid, Glycerin, Tocopherol. MAY ALSO CONTAIN (+/-): Iron Oxides (CI77499), Mica, Titanium Dioxide (CI 77891), Aluminum Starch Octenylsuccinate, Trimethylsiloxysilicate, Methicone, Methicone Copolymer, Carmine (CI 75470), Manganese Violet (CI77742), Red 40 Lake (CI 16035), Blue 1 Lake, Ferric Ferrocyanide (CI 77510), Ultramarines (CI 77007), Black 2 (CI 77266).

NOTE: Ingredients may very by shade from the above listing.

Brand Overview

Wet 'n' Wild At-A-Glance

Strengths: Inexpensive, good tinted moisturizer with sunscreen; some attractive bronzing powders; mostly good eyeshadow and lipstick options.

Weaknesses: Unimpressive concealers; large assortment of average to poor eyelining products; the mascaras do little to impress; some lip products suffer from the inclusion of irritants; the makeup brushes.

Wet 'n' Wild is one of the few cosmetics companies around that prides itself on being extraordinarily cheap, although the prices have increased across the board since we last revisited this brand. But don't let its hokey name and pre-teen marketing tactics deter you, because there are some great options available, and the packaging has improved in almost every category. The best-performing products will seem like steals, while the less impressive to horrible products will quickly have you thinking, "you get what you pay for." It is not very often that a line offers such a procession of clear-cut winners and dismal losers, but once you know what to focus on, you won't get soaked by Wet 'n' Wild. This line is available in most major drugstores across the country, and, like most drugstore lines, does not offer testers. Interestingly, the selection of Wet 'n' Wild in Canadian drugstores tends to be better than what U.S. shoppers will find.

For more information about Wet 'n' Wild, visit www.wnwbeauty.com.

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Member Comments
Summary of Member Comments
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Nice find!

For the price, these are a jewel of the drugstore. Walgreens usually carries a good assortment of basics. The usable shade choices are limited but the ivory matte (Brule), the mocha shimmer (Nutty), and the black matte (Panther, I think) are all great choices for daily makeup. Give them a bit of concealer or foundation on the lid, apply smoothly, and you'll get good wear. Are they dupes for higher-end shadows? Not exactly. But are they more than serviceable for day-to-day? You bet.

Reviewed by
Lori E.

I would recommend this product, however, it seems that Walgreen's and CVS have quit selling the singles. Finding a good matte shadow is hard for me due to being pale AND olive in skin tone and I don't want my shadow to make my eyes "crepe"-y. This product did it with aplomb and the price was more than fair. If anyone knows where I can get the singles, let me know, and I will stock up because it was my daily shadow.

Reviewed by
Vanessa W.
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