Studio Hydrating Face Primer

by e.l.f. Cosmetics   Studio
Price:
$6 - 0.49 fl. oz.
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Category:
Makeup > Sensitive Skin Products > Foundation Primer
Last Updated:
5/29/2014
Jar Packaging:
No
Tested On Animals:
No

Studio Hydrating Face Primer is not only a wonderful primer for normal to dry or sensitive skin, it's also a beauty bargain! The fragrance-free formula contains some "heavier" silicones, which is why this isn't the best for oily skin or oily areas (it won't control shine) but these provide the namesake hydration and they're joined by antioxidant-rich grape seed oil.

This smooths on easily and does what a primer should, which is prep skin for makeup application. If you're using a good serum as part of your daytime routine you can likely skip the primer step, as serums tend to contain the same essential ingredients as primers, yet often go beyond what primers alone provide. Studio Hydrating Face Primer isn't chockfull of anti-aging ingredients, but it does contain some proven antioxidant vitamins and, for the money, that's pretty impressive!

The opaque pump bottle packaging does a very good job keeping the light- and air-sensitive antioxidant ingredients stable during use—another plus for a primer that really delivers what it promises.

Note: This primer also works well mixed with a moisturizer to give it an extra boost of hydration.

Pros:
  • Beautifully silky, hydrating texture.
  • Enhances makeup application and improves skin texture.
  • Fragrance-free.
  • Contains plant- and vitamin-based antioxidants, and the packaging keeps those delicate ingredients stable.
Cons:
  • None.

Boosts your complexion with a drench of hydration, creating a perfect canvas for radiant, younger looking skin. Infused with Grape and Vitamins A, C, & E for nourishing and anti-aging benefits. This multipurpose clear skin primer reduces the appearance of fine lines and transforms your face into a flawless and smooth canvas so makeup goes on evenly for a long-lasting finish.

Dimethicone, Tridecyl Trimellitate, Dimethicone Crosspolymer, Vitis Vinifera (Grape) Seed Oil, Silica Dimethyl Silylate, Phenoxyethanol, Methylparaben, Ethylparaben, Butylparaben, Propylparaben, Isobutylparaben, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Dipalmate.

From a line of cosmetics whose claim to fame is its rock-bottom prices we weren't expecting much. With almost every individual item selling for just $1, could there be any outstanding finds to rival the best options from drugstores and department stores? Surprisingly, the answer is yes. Yet although that's good news, the entire picture isn't so rosy, and many of the products from e.l.f. (which stands for Eyes, Lips, Face) are as basic as can be, while a few are resounding disappointments we wouldn't even give away.

e.l.f. was founded by Scott Vincent Borba—the same businessman responsible for the Borba "beauty waters" being sold at Sephora boutiques—and Joseph Shamah. The story goes that one day Borba was shopping in an unnamed "dollar store" (where everything sells for a dollar) and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. enjoyed sales last year of $5 million.

As you might expect, not everything in the e.l.f. line is great. When you're offering almost every product for $1, they're not going to be nearly as luxurious or innovative as the company proclaims (the ingredient lists couldn't be more basic and the packaging is sometimes slipshod). Many e.l.f. items have packaging that, while functional, can only be described as cheap. In terms of value, yes, almost everything is inexpensive, but in most cases the container sizes are much smaller than the norm. Still, if you're considering spending a few dollars on fun, occasional-use colors, size becomes much less of an issue.

In addition to being found at some dollar stores, e.l.f. has expanded its distribution to selected Target stores and regional drugstores. However, the best place to experience the collection is online (none of the stores provide testers). The cheaper elements are a given based on the price point e.l.f. has established, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains that raise the bar—at least to a height that's taller than your average elf!

For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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