Light Master Primer

Price:
$57 - 1 fl. oz.
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Category:
Makeup > Sensitive Skin Products > Foundation Primer
Last Updated:
10/29/2013
Jar Packaging:
No
Tested On Animals:
Yes

This thin-textured fluid is an outstanding product to give skin a subtle lit-from-within glow. Its texture is light and silky, and it leaves a minimally moist finish. Applied under foundation, it helps enliven the complexion and adds heightened dimension to skin. It may also be used over foundation to highlight key areas. The light-show claims Armani makes for this primer are over-the-top, but if you’re shopping Armani for primers and don’t mind the expense for a cosmetic facial pick-me-up, this is worth a trial run.

Italian fashion designer Giorgio Armani is credited with giving tailored elegance, power, and sex appeal to standbys like men's suits, and turning Hollywood's A-list stars into fashion icons as they parade through countless award ceremonies adorned in his simple yet elegant creations. According to Armani, "Elegance doesn't mean being noticed, it means being remembered." That statement has been parlayed into the designer's makeup collection, where the products are replete with the textures, colors, and flawless application that assure your natural beauty will be memorable rather than masked.

Because Armani has always been passionate about textures, it's no surprise that his makeup (which is the main reason to check out this line) presents an impressive collection that features some of the smoothest, lightest textures you're likely to find. From foundations to powders, eyeshadows, and mascaras—even pencils—the makeup selection includes some truly stellar products. According to the brochure for Armani's makeup, the supreme textures and silky application are the result of Micro-fil technology. This supposedly allows for a precise blending and layering of select ingredients, offering a heightened sense of color that fits like a second skin.

Regardless of how that technology is labeled, almost all of the makeup contains standard silicone polymers along with ordinary ingredients like nylon-12. Of course, many cosmetics companies have their equivalent version of Micro-fil, but Armani seems to have taken it one step further, though not always toward desired results. For example, the eyeshadows, while very smooth and easy to blend, aren't much for intensity, a point the counter personnel made clear.

There are a few other instances where the pricey products aren't all they're made out to be, but this is the world of cosmetics, and although the fantasy is for every product to be perfect, that's hardly ever the reality. Still, there are many compelling reasons to explore this collection. Although not fully distributed across the United States, it has a presence in most major cities and the products may be purchased on Armani's Web site. Makeup is where it's at for Giorgio Armani's cosmetics line. The skin care was a blatant, exceedingly overpriced afterthought and is not worth considering.

For more information about Giorgio Armani, owned by L'Oreal, call (877) ARMANI-3 or visit www.giorgioarmanibeauty-usa.com.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    2 / 4 Average
  2. Was this product a good value? (4 = Best)

    2 / 4 Average
  3. Would you recommend this product? (4 = Best)

    3 / 4 Good
Page of 1
  1. Linda F
    Reviewed on Tuesday, July 29, 2014
    • Recommend
      4 / 4
    • Results
      3 / 4
    • Value
      3 / 4
    Loved it
    • I think the problem for most is they use too much product. I use this at night and only a very small amount is needed under a build able foundation. It gives me a nice glow and makes my almost 55 year old skin look nice!

  2. Anonymous
    Reviewed on Friday, April 11, 2014
    • Recommend
      2 / 4
    • Results
      2 / 4
    • Value
      1 / 4
    Had to Return
    • Sadly I did not have a good experience with this primer despite its expense. I am 49 with dry skin, and was looking for something that made my skin luminous underneath my foundation. Unfortunately, this made my skin overly shiny and I kept finding the need to add powder throughout the day. I prefer a soft matte finish where I can control the areas that I want to appear luminous, rather than overall shine all over my face. I am still loving my Urban Decay Naked Skin Beauty Balm as a primer.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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