04.06.2015
2
538
Prime Objective Skin Perfecting Face Primer
Rating
1 fl. oz. for $30
Category:Makeup > Sensitive Skin Products > Foundation Primer
Last Updated:04.06.2015
Jar Packaging:No
Tested on animals:No
Review Overview

This primer is a step above what passes for standard in this category. We have argued in the past that primers aren’t necessary because most serums have a similar texture that enhances makeup application, plus the best ones include additional beneficial ingredients. That’s the case with this non-aqueous, silicone-based primer for normal to very oily skin. It contains an impressive mix of vitamin E, some good water-binding agents, and retinol. It is also fragrance-free.

Those with very oily skin may object to the mica it contains because it leaves a slight shine on skin; although that isn’t much of an issue if you apply foundation over it. Note that the packaging for this product, though it does protect the ingredients from exposure to air, must be stored away from light to protect the retinol.

Claims

This silicone based primer perfect skin and creates a perfect base for your makeup. The result is a smooth complexion and makeup that lasts throughout the day. Infused with liposomes containing Retinol to help stimulate cell rejuvenation.

Ingredients

Cyclomethicone, Cyclopentasiloxane, Dimethicone Crosspolymer, Silica, Tocopheryl Acetate, Lactose, Milk Protein, Bifida Ferment Lysate, Mica, Titanium Dioxide, Retinol, Caprylic/Capric Triglyceride, Butylene Glycol, Xanthan Gum, Cyclodextrine Laurate, Isopropylparaben, Butylparaben, Water

Brand Overview

Studio Gear At-A-Glance

Strengths: Excellent foundations and foundation primers; wonderful Lip Lacquer; beautiful blush options; lots of practical, wearable colors; the Invisible Loose Powder; myriad lipstick finishes; exceptional brush collection.

Weaknesses: Several leave-on skin-care products contain a sensitizing preservative system; formaldehyde-releasing preservatives in products meant for the eye area; average to poor toners; irritating lip-care duo; no products for those struggling with acne or skin discolorations; lack of foundation shades for fair and dark skin tones; many makeup items with sunscreen have SPF ratings that are too low or provide inadequate UVA protection; red-toned bronzer; lackluster mascara; dry brow pencil; poorly tinted Eyeshadow Primer.

In 1992, two former distributors of M.A.C. makeup, John Avolio and Steve Rohr, joined forces to create SG Cosmetics, the parent company of what has become Studio Gear Cosmetics. Like M.A.C., their brand has professional makeup artists in mind, but unlike M.A.C., it doesn't present such an imposing array of products to impress or overwhelm their customers. Instead, Studio Gear focuses on getting the basics right and, for the most part, they succeed with the makeup, almost giving M.A.C. some competition. When it comes to skin care, however, Studio Gear loses the race with some really badly formulated products, in some cases shockingly bad. They can't really compete with almost anyone and mostly fall apart at the seams when it comes to their skin-care selection.

Using minimalist black packaging for their makeup that emphasizes the product (most of the boxes have windows that show off the enclosed product's shade), Studio Gear appears to be a mainstay anchor brand at Ulta stores nationwide. It's hard not to be impressed by the expanse of the Studio Gear installations, at least at the Ulta stores we visited, because they are much larger than those of many other mainstream brands. All products, including the full line of gorgeous professional-quality brushes, have testers for experimenting, and given the scope of the available shades (particularly the lipstick), there's plenty to play with and plenty of room to enjoy the experience.

One of the things Studio Gear does best is foundations. Both the Flawless Foundation and the Matte Foundation are worth testing, despite the one downside: The shades are largely neutral, but there are too few to meet the needs of a wide range of skin tones, especially at the lightest and darkest ends of the spectrum. Studio Gear also has plentiful blush options, offering everything from natural-looking cream-to-powder versions to vibrant powders with shine to a versatile gel cheek stain.

Unfortunately, their lipsticks are disappointing. While the colors are truly beautiful, many have an overpowering castor oil odor that we could detect just standing over them, never mind slicking them onto my lips just under my nose. This will not bother everyone, but it is certainly worth paying attention to before you buy.

Turning to skin care, the majority of products are overpriced considering their mundane to problematic formulas. Several leave-on products are flawed by a sensitizing preservative system and many contain irritants with no established benefit for skin. There are no options to manage acne or skin discolorations and, sadly, there are limited options for sun protection.

Despite the overall skin-care shortcomings, there are a handful of skin-care products worth checking out. We were particularly impressed by the company's primers (with and without sunscreen) and there's a great hand cream with sunscreen that's especially helpful for those whose hands are constantly dry. Just don't try to put together a full-fledged state-of-the-art skin-care routine using Studio Gear because doing so will present problems and leave your skin wanting, and, in fact, needing, far more.

Though we don't typically comment on a company's customer service, we were surprised at the glaring lack of any helpful information. Over the course of a few weeks as we did our research, they didn't answer even one of our e-mail questions, not even the simple ones we sent as customers trying to buy products. Even more shocking, there isn't a Studio Gear customer service number listed on their web site!

For more information on Studio Gear, visit www.ulta.com.

About the Experts

The Beautypedia Team proudly and unequivocally maintains the commitment that Paula Begoun, founder of Beautypedia and Paula's Choice Skincare made over 30 years ago-to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

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02.09.2015
Still around?

I love this product, but it seems to have disappeared from Ulta's shelves. Has it been discontinued?

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Reviewed by
Candice G.
02.09.2015
Beautypedia Team Response

Thanks for your comments! Seems this product is still available, though perhaps not at Ulta. You can find it on the brand's site.

—Admin
09.05.2014
Good primer!

I am just finishing up a tube of this product. I liked it because of the many benefits and I was able to get it with SPF. Many primers cause me to have the tiny white dots all over my face, but this one is an exception. My skin is oily, so my 3 star rating is due to additional mattifying needed. I have to powder or blot at least twice during the day. My makeup and skin stays fresh and healthy. It's a struggle for anything to hold up all day to oily t-zone shine, so I would still recommend this.

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Reviewed by
Melodie M
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