Wake Up Liquid Makeup is supposed to make your skin look well rested due to the "touch of energizing caffeine and the hydrating benefits of water" in the formula. There's no research showing topically applied caffeine can do that and, by itself, water won't hydrate your skin—regardless, this is a great, light-coverage foundation.
Reliable, broad spectrum sun protection to prevent premature aging and sun damage, as well a soft luminous finish that adds a healthy glow, is part of this foundation's top rating. The liquid texture blends on beautifully smooth and the color range includes flattering, skin-like shades for light to medium skin tones. This fragrance-free formula contains some skin-beneficial ingredients and is ideal for normal to dry skin.
Note:Although this foundation provides broad-spectrum sun protection on its own, you must apply it liberally and evenly to get the stated level of protection. A sheer or spot application will not provide the amount of sun protection the label indicates. If you’re not likely to apply this foundation liberally, we recommend applying it over a moisturizer with sunscreen rated SPF 15 or greater and setting your foundation with a pressed powder rated SPF 15 or greater.
- Broad-spectrum sun protection to prevent premature aging and sun damage.
- Soft, luminous liquid foundation ideal for normal to dry skin.
- Fragrance-free formula with skin-beneficial ingredients.
- Skin-like shades.
- The caffeine claim is unsupported by research.
The "touch of caffeine" that Almay says "helps to energize skin" has no such effect. Caffeine has been used in eye products for over a decade and no one has looked any more awake after using them. It's merely a marketing gimmick with no published research to back it up. This sunscreen also includes titanium dioxide plus octinoxate, a "chemical" sunscreen that some may find sensitizing when used around the eyes. Not everyone will react to this common sunscreen active, but if you notice stinging or burning around the eyes after applying this foundation, the octinoxate may be the culprit.
Active: Octinoxate (3.5%), Titanium Dioxide (9.0%). Other: Water, Dimethicone, Neopentyl Glycol Diheptanoate, Butylene Glycol, Glycerin, Isostearic Acid, Phenyl Trimethicone, Isocetyl Stearate, Isotridecyl Isononanoate, Tromethamine, Pentaerythrityl Tetraisostearate, Tocopheryl Acetate, Sodium Ascorbyl Phosphate, Viola Tricolor Extract, Lecithin, Cucumis Sativus (Cucumber) Fruit Extract, Aloe Barbadensis Leaf Extract, Camellia Sinensis Leaf (Green Tea) Extract, Cocos Nucifera (Coconut) Water, Caffeine, Nylon-12, Steareth-2, Glyceryl Stearate, Alumina, Propylene Glycol Laurate, Propylene Glycol Stearate, Simethicone, Sorbitan Laurate, Polysorbate 20, Laureth-7, Xanthan Gum, Methicone, C13-14 Isoparaffin, Steareth-21, Stearic Acid, Polyacrylamide, Potassium Sorbate, Caprylyl Glycol, 1,2-Hexanediol. May Contain: Mica, Titanium Dioxide, Iron Oxides
Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.
Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.
For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.