Almay's a brand mostly known for its foundations, concealers, and eye products – but its Liquid Lip Balm is something that should get mouths talking! The name's a little bit deceptive, as this is more of a sheer moisturizing gloss than a balm, but the misnomer doesn't take away from its performance.
Color + Care Liquid Lip Balm comes with a doe-foot applicator and glides on easily and evenly. The color is sheer, but definitely noticeable, and it has a soft shine that's very attractive. This gloss is moisturizing without being too sticky or too slick, and feels very comfortable the whole time you're wearing it. Better still, lips feel softer even after the gloss has worn off!
Color + Care Liquid Lip Balm comes in a small but well-edited range of shades, including some great brights. It does have a faint scent of vanilla when it's first applied, but that fades quickly. All in all, this is a great gloss and a winner from Almay with a price that's just right!
- Sheer but noticeable color that applies evenly.
- Attractive, soft-shine finish.
- Moisturizing formula that isn't too slick or too sticky.
- Lips feel softer even after the gloss has worn off.
- A beauty bargain!
Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.
Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.
For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.