This hybrid lip stain/lip gloss is one of the best available at the drugstore, and holds its own against other comparable options from designer lines, proving you don't have to spend a lot to get great makeup.
This buttery, richly pigmented lip product does it all, and does it well! As claimed, Color Elixir does indeed provide the color of a lipstick, the moisture of a balm, and the shine of a gloss. The doe-foot applicator is perfectly shaped for coloring inside the lipline, and because the texture doesn't have the slip of traditional gloss, there's less risk of color bleeding. Actually, this gloss does a great job of staying put!
The hydrating formula relieves dryness and softens lips with continued use. As with most creamy lip products, the rich glossy finish doesn't stay on the lips quite as long as the moisturizing ingredients do. You'll need to touch up after about two to three hours to keep the color looking glossy; however, Color Elixir does provide a gorgeous stain so when the gloss fades, the color doesn't.
Color Elixir is available in a generous selection of shades, and the range includes everything from nude peaches to bold berry red and purples. The wet shine finish does not include any shimmer or glitter.
- A beauty bargain.
- Buttery, hydrating gloss texture.
- Moist, glossy finish.
- Generous shade selection.
- Fades evenly to a lip stain.
Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).
The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.
For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.