Double Wear Zero-Smudge Lengthening Mascara
Last Updated:12.18.2014
Jar Packaging:No
Tested on animals:Yes
Review Overview

Double Wear Zero-Smudge Lengthening Mascara is Lauder’s version of sister company Clinique’s Lash Power Mascara. Both have similar formulas and claims about long, smudge-proof wear regardless of heat, humidity, or level of activity. Although we liked Clinique’s contribution, Lauder’s is even better. Their version has a different, larger brush whose shape and bristle layout allows for equal measures of length and thickness (Clinique’s Lash Power isn’t much for building thicker lashes). This is easily one of Lauder’s most impressive mascaras, and it wears tenaciously. The bonus, at least compared to other long-wearing/waterproof mascaras, is how easy this is to remove. Warm water and agitation alone will do it, but for best results you should follow with your regular cleanser or makeup remover. Great job, Lauder!

Brand Overview

Estee Lauder At-A-Glance

Strengths: Some of the most state-of-the-art moisturizers and serums around; excellent sunscreens; some good cleansers, toners, and makeup removers; several categories of makeup excel, including some extraordinary foundations (that include shades for darker skin tones), concealers, powders, blush, and eyeshadows; a mostly good selection of eye, brow, and lip pencils; their long-wearing lip color and some of the lipsticks are supremely good.

Weaknesses: Several items are highly fragranced; incomplete and/or problematic products for anyone battling blemishes; many of the Re-Nutriv products are priced too high given similar, less-expensive options from Lauder; some of the sunscreens and foundations with sunscreen lack sufficient UVA protection; the brushes aren't on par with those from other Lauder-owned lines, such as Bobbi Brown or M.A.C.; jar packaging.

From its humble but attention-getting beginning in 1946, Estee Lauder has grown to become a multibillion-dollar company whose products are sold all over the world and advertised in just about every fashion and women's lifestyle magazine you can think of. Their product assortment is mind-boggling and would be much more frustrating to wade through if their tester units weren't so well-organized and their salespeople so well-trained. (Although most of what they talk about is claim-driven and not worth paying much attention to, they do know their way around the huge assembly of products.)

We suppose the biggest compliment we can pay to the venerable Estee Lauder line is that their state-of-the-art moisturizers and serums have had a hand in redefining how we evaluate products. They (and some Lauder-owned companies, notably Clinique) are so far ahead of their department-store competition in these two areas that they alone have been consistently raising the bar as new research comes to light. In fact, we are confident telling anyone who asks us where to find the best moisturizers in the department store to sail right past Lancome, Chanel, Clarins, Shiseido, and Elizabeth Arden (among others) and park themselves in front of the Lauder counter (or a Lauder-owned line specializing in skin care such as Clinique—definitely not Origins, but you have to read about Origins to see why). We don't agree with most of the claims Lauder makes for their products and the fragrance is often intrusive, but when it comes to formulary excellence culminating in products that give skin what it needs to function optimally, they are tough to beat.

Despite Lauder's formulary innovations, they're not immune to problem products. Some of their cleansers contain irritating ingredients, jar packaging is prevalent, and their sole product for acne isn't going to help anyone's blemishes improve (actually, Estee Lauder is not the line to shop if managing acne is your concern). The company has also taken a somewhat "if you can't beat 'em, join 'em" approach, much like the many skin-care companies with cosmetic products targeted at women considering cosmetic corrective procedures. Some of the claims (and statistics) about what their skin-care alternatives (to these procedures) can accomplish still stretch the boundaries of what's possible, but most of them have impressive ingredients that benefit skin. They just can't change skin in the same effective way a cosmetic corrective procedure can.

For more information about Estee Lauder, call (877) 311-3883 or visit www.esteelauder.com.

Estee Lauder Makeup

Although Estee Lauder has made some impressive strides with its skin-care formulations, their makeup collection has become a frustrating mixed bag. We were genuinely surprised at how many average makeup items have recently appeared. Of course, there have also been some improvements, most notably in the foundation, eyeshadow, and lipstick categories. But for such an established, worldwide brand to not have more to extol is almost embarrassing. That attitude of bigger and better things is there in the descriptions, but the products tell a different story.

The most frustrating element by far is the number of foundations with sunscreen that either lack essential UVA-protecting ingredients or carry an SPF rating that is below standard. In contrast, the sunscreens in Lauder's skin-care lineup are almost all top-notch. Even more perplexing is that Lauder's sister company, Clinique, really has its act together when it comes to foundations with UVA-protecting ingredients, and they feature a lower price point for superior products.

Despite the shortcomings, many women will continue to shop for makeup at their local Lauder counter, and there is still reason to do that—just not with the same blanket sense of confidence you may have had in the past. This is an exhaustive makeup line, with seemingly endless choices. We like that Lauder's makeup tester units are much more user-friendly, particularly for foundations, powders, and concealers. Their sales staff is more enthusiastic and present (often to the point of hovering) than the staff of many competing lines, but also quite helpful and up-to-date on product comings and goings. We feel strongly that you won't be disappointed with any of the Lauder makeup rated "best" below. Without question, those products are shining examples that prove Lauder has the capability to elevate the current state-of-the-art, raising the bar for their competitors. If only such innovation were evident in the entire line, there would be few reasons to shop elsewhere, save for the prices. As is, and more than ever, it pays to be a savvy consumer when you're about to navigate the cosmetics department.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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Good and bad

Doesn't flake, bleed, smudge or refuse to come off with water, BUT it clumps like crazy. On the second stroke this thing is like flour and water on your lashes. You gotta work quick before it sets into a thick clumpy mess. Even combing doesn't really help. I didn't notice any extraordinary lengthening benefits, and it provided zero volume. The brush is good for getting every lash, and the colour payoff is very good- although its just a pity it clumps so horribly.

Reviewed by
Great mascara

This is, by far, the best mascara I've ever used. I have extremely oily skin that can make some mascaras "bleed" around my eyes. This lasts until you wash it off. The easy, clean removal of this mascara keeps me shelling out over $20 for it every few months. No other mascara I've tried has ever stayed on so well, yet come off so cleanly and easily! I still don't understand why Lauder continues animal testing, so I don't buy any of their other products.

Reviewed by
Linda F.
Should be called Double Gloppy Wear

I've tried this mascara three times now, mostly due to your high review. Each time I've purchased this mascara at $25, I've been disappointed. It comes out of the container a goopy mess. Globs of mascara, and I mean globs, end up on the brush. I have to try to remove some of the mascara off the brush before I even attempt to put it on. Once on my lashes, it clumps. Paula's Choice makes a great mascara. I only wish you offered it in brown, not just black, for those of us with light lashes.

Reviewed by

Best mascara ever! At least for me. Never found a no-smudge mascara before that actually lives up to the name. I've ALWAYS had to deal with raccoon smudges under the eyes after a couple of hours which is not so good for the delicate skin or wrinkles. Also, my eyes always felt slightly irritated or just loaded with stuff when wearing mascara, if that makes sense. I don't have that feeling with this mascara. It really does comes off so easily with water and cleanser. Just wish it was less $$.

Reviewed by
Gina L.
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