One Coat Lengthening Mascara

by Almay  
Price:
$5.99 
Best Read Member Comments
Add To Faves»

Want to buy this product?

Category:
Makeup > Mascaras (regular) > Regular Mascara
Last Updated:
3/24/2014
Jar Packaging:
No
Tested On Animals:
No

One Coat Lengthening Mascara has a misleading name because not only does it take more than one coat to achieve results, but this superior mascara thickens as well as it lengthens! It applies cleanly, wears and removes well, and we are glad that, aside from the packaging graphics, Almay didn't choose to alter this long-standing great mascara.

Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.

Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.

For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    2 / 4 Average
  2. Was this product a good value? (4 = Best)

    3 / 4 Good
  3. Would you recommend this product? (4 = Best)

    2 / 4 Average
Page of 1
  1. LL
    Reviewed on Monday, March 17, 2014
    • Results
      1 / 4
    • Value
      2 / 4
    • Recommend
      1 / 4
    Does not deliver
    • Big disappointment, seemed like I barely had mascara on...after attempting several coats.

  2. KRISTIN M.
    Reviewed on Tuesday, February 11, 2014
    • Recommend
      1 / 4
    • Value
      1 / 4
    • Results
      1 / 4
    No Good
    • The product did not lengthen or add volume. It did clump and flaked, but I had to add so many coats. It left my lashes looking stumpy and clumped. I would never buy this product again. The only positive was the "no animal testing".

  3. Anonymous
    Reviewed on Thursday, April 11, 2013
    • Recommend
      4 / 4
    • Value
      4 / 4
    • Results
      4 / 4
    GREAT Mascara
    • FIRST - this product is not tested on animals - I thought that ALL products were not tested on animals.........NOT TRUE...... SECOND........this mascara has NO fragrance - it goes on easily- it does not flake or clump........ ALL ALMAY PRODUCTS are not tested on animals............This product line is my new "GO TO"..... I am not a "hippy-dippy""tree hugger" "enviro wacko" - I just appreciate great products at great prices.......we would never apply mascara to our beloved pets..

  4. McKat
    Reviewed on Sunday, March 24, 2013
    • Results
      4 / 4
    • Value
      4 / 4
    • Recommend
      4 / 4
    Outstanding everyday mascara
    • I tried this based on the Paula's Choice review and agree with the rave! My lashes are long, but fine and a bit unruly. I have tried mascaras for volume that are effective, but tend to clump/flake. This is probably due to less than pro technique on my part, but what I love about this product is that for me it's been foolproof. I do one coat for a natural day look, and can achieve dramatic volume with multiple layers when I want to stand out. No clumping--woo hoo!

  5. McKat
    Reviewed on Sunday, March 24, 2013
    • Recommend
      4 / 4
    • Results
      4 / 4
    • Value
      4 / 4
    Outstanding everyday mascara
    • I tried this based on the Paula's Choice review and agree with the rave! My lashes are long, but fine and a bit unruly. I have tried mascaras for volume that are effective, but tend to clump/flake. This is probably due to less than pro technique on my part, but what I love about this product is that for me it's been foolproof. I do one coat for a natural day look, and can achieve dramatic volume with multiple layers when I want to stand out. No clumping--woo hoo!

You May Also Like These Products From Paula's Choice

About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

View Media Highlights

 

The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

585633-IIS5 v1.0.0.335
Skip to Top of Page
15% Off Everything | FREE Shipping on $50+

Create an Account

Create Account»
  • »

New Customers

You will have the option to create an account after you have submitted your order.