Voluminous Naturale Natural-Looking Volume & Definition Mascara
Last Updated:12.23.2014
Jar Packaging:No
Tested on animals:Yes
Review Overview

Voluminous Naturale Natural-Looking Volume & Definition Mascara has a rubber-bristled brush applicator that produces prodigious length and clean definition with just a few strokes. Building thickness takes some effort, but can be done, and without leaving lashes looking heavy or spiky. True to claim, this really is 100% clump-free. It stays on quite well, and removes easily with a water-soluble cleanser. Compared with L’Oreal’s original Voluminous Mascara, this version provides greater thickness, but otherwise is very similar, save for the different brushes.

Brand Overview

L'Oreal Paris At-A-Glance

Strengths: Budget-friendly prices; good makeup removers; wide assortment of self-tanning options; one of the best, most comprehensive makeup collections at the drugstore, with superb options in almost every category; the mascaras are a tough act to follow.

Weaknesses: Jar packaging hinders some of the skincare formulas; many of their skincare formulas contain problematic amounts of fragrance and/or other irritants; exaggerated anti-aging claims.

L'Oreal's extensive makeup collection retains its stature as one of the better selections at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minor—if there are any at all.

L'Oreal's displays in many drugstores reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up.

The bottom line is that every category of L'Oreal’s makeup has some winning (and in some cases, benchmark-setting) products.

Unfortunately, despite the brands’ enormous presence in the beauty industry, L'Oreal's moisturizers and treatment products are a nearly all unremarkable and repetitive. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line, they could be doing so much more. The good news is their makeup has made major strides and now ranks as the best overall color collection at the drugstore—imagine the results if their skin care followed suit.

For more information about L'Oreal, call (800) 322-2036 or visit www.loreal.com or www.lorealparisusa.com.

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The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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Great product if you're going for a less is more look

I'm blessed with long lashes, but they need a little oomph even in daytime. This mascara is a great natural look approach, if you don't want to look like you're wearing false lashes. I wear it for work at a school, where I don't want my makeup to be a distraction to the kids, but want to look professional and polished for parents and other adults. It's available in brownish black, which is great for a no makeup look, and the black is nice for nighttime. Inexpensive, but does require remover.

Reviewed by
Difficult to remove

I love how this mascara goes on and stays on, BUT...it is very difficult to remove! I can never completely get it all off, and I am wiping my eyes so hard that I know it's damaging to my skin. I have used wipes and cleanser, and it still is hard to remove. So I'm moving on to a different mascara.

Reviewed by
Great...sort of.

Maybe it's just me, but I'm having trouble with mascara. Since I'm a huge fan of Lancome's Defincles and on a budget, I tried this one. It goes on great at first but after a month it clumps. And by the end of the day it flakes a lot. I put lotion on my face and eyes prior to applying my makeup. Could it be the lotion causing the clumping and flaking? IDK...

Reviewed by
Heidi M.
My sensitive eyes' go-to mascara

It's inexpensive--albeit hard to find--and NOT for those looking for babydollgirl lashes, but if your eyes are sensitive to chemicals and you just want your lovely lashes to show up a bit more, this is the right stuff. I have reasonably thick and long lashes, but they're so light they're invisible without mascara. My eyes tear up with most heavy cosmetics, but this mascara doesn't irritate at all and stays on well.

Reviewed by
Laura M
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