Lash Discovery Mini Brush Mascara

Price:
$7.29 
Best Read Member Comments
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Category:
Makeup > Mascaras (regular) > Regular Mascara
Last Updated:
3/24/2014
Jar Packaging:
No
Tested On Animals:
Yes

Lash Discovery Mini Brush Mascara has a very small brush that initially made us skeptical. Yet this tiny, short-bristled brush let us be adept not only at getting to each and every lash, but also at expertly lengthening, separating, and providing appreciable thickness without clumping or smearing.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).

The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.

For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    3 / 4 Good
  2. Was this product a good value? (4 = Best)

    3 / 4 Good
  3. Would you recommend this product? (4 = Best)

    3 / 4 Good
Page of 1
  1. MarinaD
    Reviewed on Saturday, March 15, 2014
    • Recommend
      4 / 4
    • Results
      4 / 4
    • Value
      4 / 4
    The secret is in the brush
    • I was skeptical of the tiny brush at first, but this baby finds every single top and bottom lash that I never knew I had. The length and definition are out of this world. You could build some thickness with patience, but volume isn't its forte. Definitely give this mascara a try. You won't be disappointed.

  2. Marina, D
    Reviewed on Saturday, February 08, 2014
    • Results
      3 / 4
    • Value
      3 / 4
    • Recommend
      3 / 4
    The secret is in the brush
    • Do not underestimate that little brush. It finds every last top and bottom lash that you never knew you had. It gives pretty impressive length too.

  3. annie y.
    Reviewed on Tuesday, January 28, 2014
    • Recommend
      2 / 4
    • Results
      2 / 4
    • Value
      3 / 4
    So-so
    • This mascara requires several coats--approximately 5-6 to equal what I would normally use, which is two coats. However, it was at a good price so it's not like much was invested in it.

  4. Susanna in Seattle
    Reviewed on Sunday, December 02, 2012
    • Recommend
      4 / 4
    • Results
      4 / 4
    • Value
      4 / 4
    My favorite lengthening mascara
    • This cheap mascara is one of my all-time favorites and I hope they never discontinue it! I'm interested in length rather than thickness and the tiny brush is perfect to create "fluttery" rather than thick lashes. The mascara has good staying power but is also very easy to remove. Very highly recommended.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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