03.24.2014
4
1320
Maybelline New York
Lash Discovery Waterproof Mascara
Rating
$7.29
Category:Makeup > Mascaras (waterproof) > Waterproof Mascara
Last Updated:03.24.2014
Jar Packaging:No
Tested on animals:Yes
Overview

Lash Discovery Waterproof Mascara lacks the noticeable thickness of its non-waterproof counterpart, but this is otherwise an extraordinary mascara that lifts, lengthens, and leaves lashes with a soft, fringed curl. It’s also waterproof and the tiny brush makes application to the lower lashes a cinch.

Claims
Ingredients
Brand Overview

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Some of the foundations with sunscreen lack the right UVA-protecting ingredients; disappointing lip balms; the Great Lash mascaras tend to be mediocre to downright bad.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).

The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.

For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

About the Experts

The Beautypedia Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula Begoun herself.

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02.23.2015
Iffy

Mini brush is great for short, sparse lashes. However, product often comes out of tube in clumps on the end of the brush. It also tends to smudge under the eyes after a couple hours.

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Value
Recommend
Reviewed by
Anonymous
02.11.2015
Fail

It did nothing for my eyes and I felt I started loosing more lashes when I was using it. I felt this product also dried them out a little bit.

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Value
Recommend
Reviewed by
MaU
05.24.2014
Flaked then wouldn't wash off

It would have been a good value if it had worked out. It flaked, fell into my eyes, but then would not wash off- left smudges under eyes.

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Recommend
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Reviewed by
ARLENE B.
05.28.2013
Recommend

Love the small brush, great control when applying mascara and lashes stay separated. Washes off nicely.

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Reviewed by
dianne v.
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