Volum’ Express The Falsies Mascara Waterproof

by Maybelline New York   Volum' Express
Price:
$6.99 
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Category:
Makeup > Mascaras (waterproof) > Waterproof Mascara
Last Updated:
3/24/2014
Jar Packaging:
No
Tested On Animals:
Yes

This is one of Maybelline’s best waterproof mascaras, and among the best anywhere, at any price. You get beautifully big lashes fast plus expert lash separation and a soft, fringed look that’s defined and impactful. Thickness is minimal but this mascara still gives lashes a dramatic update—and without clumping! The flared brush’s variegated bristles allow you to cover and get in between each and every lash for remarkable results, plus this is waterproof. You will need an oil- or silicone-based makeup remover because this won’t budge with cleanser alone.

NOTE: The review above applies to the version of this mascara with the flared, not curved, brush.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the world—it's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996 and that's when things really started getting much better. Both companies specialize in offering a large selection of lipsticks, nail polishes, and mascaras, and many of their foundations have the same strengths and weaknesses (smooth textures and finishes plus the inclusion of sunscreens that are often without much-needed UVA-protecting ingredients).

The powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor are impressive and inexpensive. Although L'Oreal remains the more sophisticated and refined of the two lines (and now they have credible products, not just sleek ads, to back this assertion), Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Price-wise, Maybelline is the least expensive of the L'Oreal-owned cosmetic lines (which also includes Lancome, Biotherm, Vichy, and Kiehl’s), and smart shoppers will note the similarities among brands that, with conscientious shopping, can really save you money without sacrificing quality or performance.

For more information about Maybelline New York, owned by L'Oreal, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    3 / 4 Good
  2. Was this product a good value? (4 = Best)

    3 / 4 Good
  3. Would you recommend this product? (4 = Best)

    2 / 4 Average
Page of 1
  1. Jill, L
    Reviewed on Monday, April 14, 2014
    • Results
      2 / 4
    • Recommend
      1 / 4
    • Value
      3 / 4
    sorry but not waterproof
    • I was hoping this would be a winner, but after a swim in the pool, this mascara leaves big black circles under my eyes. Definitely not waterproof!

  2. Ame
    Reviewed on Saturday, March 22, 2014
    • Value
      4 / 4
    • Recommend
      4 / 4
    • Results
      4 / 4
    Best waterproof mascara
    • As soon as I tried this mascara on I knew it was doing everything it should, and exactly what Paula's review describes. I put Falsies on one eye and CG Lash Blast Length on the other to see what my most honest critic (my daughter) thought. Immediately she pointed out the Falsies as being the 'way better' one. Thanks Beautypedia for making buying well a lot easier!

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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