Big Bold Ultra Volumizing Mascara
Last Updated:12.18.2014
Jar Packaging:No
Tested on animals:No
Review Overview

This is an excellent mascara, though not for building volume (thickness). Although this adds some thickness, it’s better at lengthening and beautifully defining lashes without clumps. Lashes are left fringed, soft, and flutter-worthy, all for under $3! The only drawback to consider is the size of the brush. It’s quite large and its chunky design can be awkward to navigate around small eyes or very dense lashes. Still, with practice this works great and it doesn’t take long for lashes to go from “blah” to “wow”!

Brand Overview

N.Y.C. At-A-Glance

Strengths: Inexpensive; the mineral makeup holds its own against more expensive competitors; good finds for powders, eyeshadows, and lip glosses; several outstanding best buys, including lipstick, mascara, pressed powder, and brow pencil; most products are packaged so you can easily see the color.

Weaknesses: Some really inferior products; the makeup brushes really disappoint; the lip-plumping gloss is filled to the brim with potent irritants; limited options for foundation and concealer; several average pencils.

The N.Y.C. (New York Color) brand clearly wants to align itself with all of the excitement and pulsating action of the Big Apple—think Sex and the City or any of the notable fashion magazines whose home is in the heart of Manhattan. It would have been a clever marketing maneuver if New York Color had delivered, but despite a few stellar products, the line overall is comparatively tame and relatively ordinary. Sexy product names and beguiling makeup descriptions don't equal great makeup. Forget Sex and the City, this is more like a new Woody Allen film—a few surprises, but predictably familiar in the end.

The most appealing part of this line is rock-bottom prices; everything is less than $10, and several items are less than $3 (but that's still not as rock bottom at E.L.F., where $1 per item is standard). Although this isn't the cream of the crop for makeup, there are more than enough inexpensive okay options to make it worthwhile for you to check if it's being sold at your local drugstore. Just keep in mind that not everything N.Y.C. offers is "prestige quality" or the least bit fashion-forward. Put another way: New Yorkers are a notoriously tough group to please, and as a whole N.Y.C. doesn't do enough to make an on-the-go city girl slow down and see what she's missing. In fact, shopping this line without some advance information may lead to resounding disappointments, and that's never the goal. On the flipside, knowing what to zero in on will not only save you money, but also connect you with a product that stands a very good chance of leaving you wondering why anyone would pay more.

You're most likely to find N.Y.C. at Target and Rite Aid. Regrettably, testers are not available, but both of the aforementioned retailers have a good return policy if you save your receipt.

For more information about N.Y.C., call (800) 953-5080 or visit www.newyorkcolor.com.

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Member Comments
Summary of Member Comments
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Awkward and NOT Volumizing

The brush is a ridiculous size, super awkward to use and I am no amateur cosmetics user. The mascara feels like paint going on my lashes and does NOT add volume which is very disappointing for a product that claims to be BIG and BOLD. I will say that the black is rich and inky so it's too bad that the product doesn't live up to the claim.

Reviewed by
Tracy G.
Messy Wand

I don't have a problem with the formula itself. It does volumize and lengthen your lashes... as long as the wand comes out clean from the tube. More often than not, the wand comes out with globs all over it. So you end up with globs all over your lashes (and eyelids). If NYC would redesign the tube (specifically the top part that is supposed to clean the excess), I would try it again.

Reviewed by
Big Bold Lashes Indeed!

The brush is monstrously big, but once you get used to it, this mascara is great. It adds volume, but where it really stands out is making lashes LONG! I get some minor clumping, but it's easy to comb it out with an eyelash comb. All in all, an outstanding mascara at an outstanding price.

Reviewed by
Alexandra M.
Bolg bold clumps is more like it

I don't like this mascara at all- All I get is clumps and smearing. For me, the Sky Rise is better.

Reviewed by
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