12.23.2014
5
1783
City Curls Curling Mascara
Rating
$2.99
Category:Makeup > Mascaras (regular)
Last Updated:12.23.2014
Jar Packaging:No
Tested on animals:No
Review Overview

This really works to curl lashes into an attractive, upswept fringe. Even better, with successive strokes you’ll get impossibly long lashes without a clump in sight. Plus, removing this is as simple as using a water-soluble cleanser, and it wears flawlessly. What’s not to like, unless you want thicker lashes?

Claims
Ingredients
Brand Overview

N.Y.C. At-A-Glance

Strengths: Inexpensive; the mineral makeup holds its own against more expensive competitors; good finds for powders, eyeshadows, and lip glosses; several outstanding best buys, including lipstick, mascara, pressed powder, and brow pencil; most products are packaged so you can easily see the color.

Weaknesses: Some really inferior products; the makeup brushes really disappoint; the lip-plumping gloss is filled to the brim with potent irritants; limited options for foundation and concealer; several average pencils.

The N.Y.C. (New York Color) brand clearly wants to align itself with all of the excitement and pulsating action of the Big Apple—think Sex and the City or any of the notable fashion magazines whose home is in the heart of Manhattan. It would have been a clever marketing maneuver if New York Color had delivered, but despite a few stellar products, the line overall is comparatively tame and relatively ordinary. Sexy product names and beguiling makeup descriptions don't equal great makeup. Forget Sex and the City, this is more like a new Woody Allen film—a few surprises, but predictably familiar in the end.

The most appealing part of this line is rock-bottom prices; everything is less than $10, and several items are less than $3 (but that's still not as rock bottom at E.L.F., where $1 per item is standard). Although this isn't the cream of the crop for makeup, there are more than enough inexpensive okay options to make it worthwhile for you to check if it's being sold at your local drugstore. Just keep in mind that not everything N.Y.C. offers is "prestige quality" or the least bit fashion-forward. Put another way: New Yorkers are a notoriously tough group to please, and as a whole N.Y.C. doesn't do enough to make an on-the-go city girl slow down and see what she's missing. In fact, shopping this line without some advance information may lead to resounding disappointments, and that's never the goal. On the flipside, knowing what to zero in on will not only save you money, but also connect you with a product that stands a very good chance of leaving you wondering why anyone would pay more.

You're most likely to find N.Y.C. at Target and Rite Aid. Regrettably, testers are not available, but both of the aforementioned retailers have a good return policy if you save your receipt.

For more information about N.Y.C., call (800) 953-5080 or visit www.newyorkcolor.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


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Member Comments
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03.27.2015
Love it! Great value!

Great results at great price. Smooth, clump free!

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Reviewed by
Andrea O.
03.06.2014
Yeah!! Great Product

I have tried many top rated products and they cannot compare to City Curls. I wear contacts and find that this does not flake, irate my eyes or dry out my lashes and it can be easily removed with cleanser and water. I can't say that it curls my lashes but that's what a curler is for and at $3 I can replace it every three months

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Reviewed by
Anonymous
11.02.2013
All time favorite

I like this mascara better than any I've ever used, with the possible exception of Bobbi Brown's No Smudge. It adds just the right amount of thickening and lengthening, and to get my lashes to curl, I keep the wand on the end of the lashes, after sweeping up through the lashes, to give the mascara a chance to dry in the curled position. As with every mascara, no exceptions, I have to dab the end of the wand on a tissue before applying it to my lashes to remove the excess.

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Recommend
Reviewed by
LUCY G.
07.17.2013
disappointed

I wanted to like this as it is so affordable but it didn't work for me. It did not curl my lashes.

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Reviewed by
Anonymous
01.22.2013
Amazing!

I love this product. It is a bargain price too! In the UK (where I live/bought it) it is £2.49 in Superdrug (it is not available in Boots) and is easily the best on the high-street. I thought "curling" on a mascara was marketing hype, but it lives up to that claim and so much more. True deep black, no clumps and even separation. My lashes are averagely thick, it does not thicken them and this is great for me. Beautiful lashes every time. I am so happy I tried it and I cannot recommend it highly enough. I shall be stocking up.

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Reviewed by
Lyd
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