Mascara is a makeup must that many people – even those who don’t regularly use full face makeup – feel they need to wear to enhance their look. For a mascara to earn our highest rating, it must contain most, if not all, of these key features:
We have to hand it to the cosmetics chemists out there – the number of superior mascara formulas on the market is bigger than ever, and expanding almost monthly! There are also more brush choices than ever before, from thin combs with serrated edges to tightly-packed brushes full of nylon or rubber bristles, each providing different effects.
The best mascaras are a perfect marriage of brush and formula, with packaging components (such as the wiper) coming in a close second. Though the range of looks people want from their mascara varies widely (from dramatic almost false lashes to natural everyday looks), there are options of every variety on this list. We should also note that there are options in every price range as well!
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**Promotion expires 9pm PT, February 3, 2015. No cash value. Applies to US and Canada only.
***Promotion expires 9pm PT, February 3, 2015. Choose any 3 from 31 available FREE samples on orders of $5 or more.
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