Serums are an incredibly popular skin-care category and the best serums can provide truly remarkable results. In order to make the Best Products list, a serum must:
Formula-wise, serums have made great strides! The best among them contain a blend of sophisticated ingredients with substantiated research proving their benefit for skin of all ages. Such ingredients include those mentioned above, along with anti-irritants to soothe and calm skin.
Because many serums have a texture that is suitable for oily or breakout-prone skin, they can be a brilliant way for those with this skin type and/or condition to obtain the benefits of antioxidants and cell-communicating ingredients, including retinol (serums containing an impressive amount of retinol in stable packaging are listed separately).
You will notice that the list of serums is on the expensive side. We wish this weren’t the case, but it is. There are two reasons for this:
The cost of several of the ingredients in these serums is, on a pound-for-pound basis, staggering when compared to the cost of ubiquitous ingredients such as triglycerides, glycerin, or mineral oil. Although most of the best serums are costly, at least you know you’re getting an intelligently formulated product whose ingredients have a proven track record of improving skin’s health and appearance.
Note: Whether you apply any serum before or after your moisturizer is a matter of personal preference. Generally, the serum can be applied before moisturizer, but experiment with order of application to see which works best for you. Those with oily or combination skin will likely find a serum is the only "moisturizer" they need. Also, most serums can and should be applied around the eyes.
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