This liquid eyeliner from Almay comes in three classic shades—brown, black brown, and black—and delivers a bold line of color that dries quickly. The downside is that the color tends to dissipate throughout the day, resulting in uneven wear. Even though the flexible felt-tip applicator is pointed at the end, the overall shape makes it very difficult to apply a thin line. All in all, this is just a so-so option—why bother when you can find better performing liquid eyeliners on our Best Products list?
- Quick-dry formula is resistant to smearing during application.
- Classic shades of brown and black that look good on most skin tones.
- Delivers a dark, bold line of color.
- Color tends to dissipate and wear unevenly.
- Not the best applicator shape for those who desire a thin line.
- Doesn't look as smooth when layered for a thicker line.
Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.
Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.
For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.