This sheer liquid concealer is dispensed from a squeeze tube that has a synthetic brush affixed to the opening. Dispensing takes some getting used to; it is easy to squeeze out too much and waste product. It is sold as an eye-area brightener that claims to deflate puffy eyes. The first claim is realistic but the second is just standard cosmetic puffery. Each of the two shades provides a subtle brightening effect thanks to the soft shimmer finish they have, though they do end up with a matte-feeling finish. The silicone-enhanced formula contains several water-binding agents and antioxidant plant extracts, but none of these will reduce puffy eyes. Despite that letdown, artfully applied, a concealer with soft shine can make the eye area look better. As an eye base, the formula helps eyeshadows apply and adhere better versus application over bare skin—but any matte or powder finish foundation or concealer applied to the eyelid can do the same thing. This is best for those who want sheer coverage with a hint of shine.
Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.
Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.
For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.