Replacing the old retractable Intense i-Color Liner, this dual-ended version now includes a rubber smudger, but it also requires routine sharpening. As such, this eyeliner doesn't get as high of a rating as its predecessor, though it also goes on deep and smooth, and leaves a moderately shimmery finish. Though each of the four eye color-coordinated shades boast "light interplay technology" that "technology" amounts to little more than the inclusion of reflective particles, which pose a risk of flaking into the eye because of this eyeliner's tendency to smudge.
Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.
Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.
For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.