Intense i-Color Liquid Liner for Eyes has a brush and application that are nearly identical to Almay's Liquid Eyeliner, except that each of the four shades are loaded with iridescence. The cool factor of this eyeliner is that the shades alter in changing light (for example, Raisin Quartz is a metallic purple but in certain light takes on a brownish cast). The negative is that this much shine so close to the lashes is distracting, and not flattering if wrinkles are noticeable. Still, teens and twenty-somethings will find this a fun departure, and it does last.
Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.
Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.
For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.