Intense i-Color Powder Eye Shadow Kits

by Almay  
Price:
$7.49 
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Category:
Makeup > Eyeshadows > Powder Eyeshadow
Last Updated:
4/2/2013
Jar Packaging:
No
Tested On Animals:
No

Each Intense i-Color Powder Shadow Kit presents a collection of four eyeshadow trios, each with shades meant to complement your eye color (a misguided notion, but we'll get to that in a moment). The texture of these shadows is smooth yet powdery, so unless you're careful some flaking is imminent and application can be messy. These go on quite soft, and every shade in each trio has an obvious shine that borders on overpowering the underlying color of the eyeshadow itself. The finishes come in smoky, satin and shimmer, but all deposit noticeable shine.

The trios for green eyes and blue eyes should mostly be avoided because eyeshadow is not about matching your eye color, it's about shading and shaping the eye area. Even if your goal is to enhance your eye color, to do that effectively you would choose contrasting, not matching, shades. For example, if you want to make white look whiter, you don't put another shade of white next to it, you pair it with a dark shade, like slate or black. Applying blue eyeshadow (actually, don't apply it, ever, but just for example…) when you have blue eyes means that you're adding color that will visually compete with your eyes, whereas brown shades, or pale peach, caramel, or taupe colors will enhance them. It really is that simple. These trios from Almay are intended to make eyeshadow shopping easier but end up not helping in the least. They just point women back to a makeup theory that hasn't made it into the fashion magazines since the '70s.

Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.

Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.

For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.

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Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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