Intense i-Color Shadow Stick

by Almay  
Price:
$7.99 
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Category:
Makeup > Eyeshadows > Cream/Cream-to-Powder Eyeshadow
Last Updated:
4/2/2013
Jar Packaging:
No
Tested On Animals:
No

Intense i-Color is an ironic name for this dual-ended shadow stick because, in contrast to the "intense" name, the color goes on quite sheer and dissipates as the day wears on. The creamy texture glides on smoothly, but requires a fair amount of blending to get it to look smooth and even, and the wide tip of the shadow stick makes it difficult to apply with any sort of precision. To make matters worse, many of the color combinations don’t go well together and it lacks truly matte options. We intensely suggest you leave this one on the shelf!

Pros:
  • Creamy texture glides on smoothly.
Cons:
  • Does not provide intense color, but rather has a sheer application.
  • Dissipates as the day wears on.
  • Requires good amount of blending.
  • Width of the shadow stick makes it difficult to apply with precision.
  • Color combinations aren't the best and matte options are lacking.

Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.

Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.

For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.

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Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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