This mascara has a wide, curvy brush with bristles that deposit color on every single lash. In fact, you get impressive definition, fullness, and length from this mascara, allowing you to create a glamorous look in just a few strokes. What keeps this mascara from earning our best rating is that it tends to flake a bit by the end of the day. Such a shame,… from a mascara that was almost love at first swipe!
As for the "grow" portion of the name—this mascara does not contain anything that will help your lashes grow. The company claims the formula keeps your lashes conditioned so they'll grow longer, but conditioning hair has nothing to do with making hair grow; even if it did, there aren't enough conditioning agents in here to make a difference.
Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.
Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.
For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.