One Coat Get Up & Grow Waterproof Mascara
Last Updated:04.08.2013
Jar Packaging:No
Tested on animals:No
Review Overview

This mascara has the same wide, curvy brush as the original version, and both deliver definition, fullness, and length to nearly every lash with just a few strokes. But, just like the original, the waterproof version also tends to flake a bit by the end of the day. This is disappointing in any mascara, but even moreso from one claiming to be waterproof. While it did resist smearing after coming into contact with moisture, the exposure to water increased the tendency for it to flake.

  • Wide, curvy brush delivers definition, fullness, and length to nearly every lash with just a few strokes.
  • Flakes by the end of the day.
  • Not entirely waterproof, as exposure to moisture causes it to flake more.
  • Can't live up to its growth claims.

More Info:

As for the "grow" portion of the name—this mascara does not contain anything that will help your lashes grow. The company claims the formula keeps your lashes conditioned so they'll grow longer, but conditioning hair has nothing to do with making hair grow; even if it did, there aren't enough conditioning agents in here to make a difference.

Brand Overview

Almay At-A-Glance

Strengths: An excellent assortment of mascaras; several exceptional foundation options to choose from; a phenomenal liquid eyeliner; a selection of good makeup removers.

Weaknesses: Some of the Intense i-color products do the exact opposite of enhancing eye color; mediocre blushes; “Smart Shade” products don’t automatically adapt to skin’s color as claimed.

Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.

Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.

For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

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