12.31.2014
5
2007
One Coat Lengthening Mascara
Rating
$5.99
Category:Makeup > Mascaras (regular) > Regular Mascara
Last Updated:12.31.2014
Jar Packaging:No
Tested on animals:No
Review Overview

One Coat Lengthening Mascara has a misleading name because not only does it take more than one coat to achieve results, but this superior mascara thickens as well as it lengthens! It applies cleanly, wears and removes well, and we are glad that, aside from the packaging graphics, Almay didn't choose to alter this long-standing great mascara.

Claims
Ingredients
Brand Overview

Almay At-A-Glance

Strengths: An excellent assortment of mascaras; several exceptional foundation options to choose from; a phenomenal liquid eyeliner; a selection of good makeup removers.

Weaknesses: Some of the Intense i-color products do the exact opposite of enhancing eye color; mediocre blushes; “Smart Shade” products don’t automatically adapt to skin’s color as claimed.

Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.

Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.

For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
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03.17.2014
Does not deliver

Big disappointment, seemed like I barely had mascara on...after attempting several coats.

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Reviewed by
LL
02.11.2014
No Good

The product did not lengthen or add volume. It did clump and flaked, but I had to add so many coats. It left my lashes looking stumpy and clumped. I would never buy this product again. The only positive was the "no animal testing".

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Reviewed by
KRISTIN M.
04.11.2013
GREAT Mascara

FIRST - this product is not tested on animals - I thought that ALL products were not tested on animals.........NOT TRUE...... SECOND........this mascara has NO fragrance - it goes on easily- it does not flake or clump........ ALL ALMAY PRODUCTS are not tested on animals............This product line is my new "GO TO"..... I am not a "hippy-dippy""tree hugger" "enviro wacko" - I just appreciate great products at great prices.......we would never apply mascara to our beloved pets..

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Reviewed by
Anonymous
03.24.2013
Outstanding everyday mascara

I tried this based on the Paula's Choice review and agree with the rave! My lashes are long, but fine and a bit unruly. I have tried mascaras for volume that are effective, but tend to clump/flake. This is probably due to less than pro technique on my part, but what I love about this product is that for me it's been foolproof. I do one coat for a natural day look, and can achieve dramatic volume with multiple layers when I want to stand out. No clumping--woo hoo!

Results
Value
Recommend
Reviewed by
McKat
03.24.2013
Outstanding everyday mascara

I tried this based on the Paula's Choice review and agree with the rave! My lashes are long, but fine and a bit unruly. I have tried mascaras for volume that are effective, but tend to clump/flake. This is probably due to less than pro technique on my part, but what I love about this product is that for me it's been foolproof. I do one coat for a natural day look, and can achieve dramatic volume with multiple layers when I want to stand out. No clumping--woo hoo!

Recommend
Results
Value
Reviewed by
McKat
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