Tested on animals:Unknown
One Coat Multi-Benefit Mascara Waterproof is a good, but not great, fragrance-free lengthening mascara that's also waterproof. Where it falls short, and thus earns its rating, is its performance compared to its rather lofty claims.
Perhaps most disappointing is that the nylon-bristle brush doesn't build much volume (thickness) even after several coats. The brush lengthens well, and the mascara applies without clumps, producing defined, separated lashes—just without much of the promised volume.
The other issue is that the supposedly "lash-loving" formula doesn't do much to condition lashes, so that's one "multi-benefit" you won't be getting. This leaves lashes feeling slightly dry, which is typical of waterproof formulas—and this formula is remarkably waterproof, one of its high points.
What of the keratin ingredient mentioned in the claims? Keratin is a protein, and makes up the main protein in skin and nails. It's not conditioning on its own, nor can it make lashes stronger, but at least Almay isn't making those claims—at least directly. Simply put, keratin isn't a must-have ingredient for lashes and doesn't provide any special benefits.
Wrapping up, One Coat Multi-Benefit Mascara Waterproof is worth a look if you want a waterproof mascara that defines and lengthens (but not to a dramatic extent) and holds up well throughout the day. Its mediocre rating is based mostly on its lack of fulfilling the claims of thickening/volume and making lashes feel conditioned.
- Remarkably waterproof, fragrance-free formula.
- Well-designed brush visibly separates and defines lashes.
- Provides impressive length, at least if you don't want super-dramatic lashes.
- Doesn't condition lashes any better than most mascaras.
- Lacks in the thickness and volume department.
Builds the ultimate lash look with volume, length, and definition while conditioning lashes. Lash-loving, non-irritating formula with keratin. Removes easily with Almay makeup remover.
Isododecane, Water, Trimethylsiloxysilicate, VP/Eicosene Copolymer, Ethylene/VA Copolymer, Paraffin, Copernicia Cerifera Wax, Quaternium-90 Bentonite, Tall Oil Glycerides, Beeswax, Polyester-5, Hydrolyzed Keratin, Panthenol, Tocopheryl Acetate, Phytantriol, Lysine HCL, Leucine, Alanine, Aloe Barbadensis Leaf Extract, Hydrolyzed Wheat Protein/PVP Crosspolymer, Polyglyceryl-3 Diisostearate, Aminomethyl Propanediol, Propylene Carbonate, PEG-26-PEG-30 Phosphate, Butylene Glycol, Hexylene Glycol, Caprylyl Glycol, Phenoxyethanol, Methylparaben, Ethylparaben, May Contain (+/-): Black 2, Iron Oxides
Strengths: An excellent assortment of mascaras; several exceptional foundation options to choose from; a phenomenal liquid eyeliner; a selection of good makeup removers.
Weaknesses: Some of the Intense i-color products do the exact opposite of enhancing eye color; mediocre blushes; “Smart Shade” products don’t automatically adapt to skin’s color as claimed.
Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.
Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.
For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.