12.05.2012
4
41
One Coat Thickening Mascara
Rating
$5.99
Category:Makeup > Mascaras (regular) > Regular Mascara
Last Updated:12.05.2012
Jar Packaging:No
Tested on animals:No
Review Overview

One Coat Thickening Mascara has an inaccurate name because this mascara lengthens better than it thickens. Slight clumping is apparent, but it brushes through easily, and this isn't a stubborn formula to remove.

Claims
Ingredients
Brand Overview

Almay At-A-Glance

Strengths: An excellent assortment of mascaras; several exceptional foundation options to choose from; a phenomenal liquid eyeliner; a selection of good makeup removers.

Weaknesses: Some of the Intense i-color products do the exact opposite of enhancing eye color; mediocre blushes; “Smart Shade” products don’t automatically adapt to skin’s color as claimed.

Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.

Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.

For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

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12.23.2014
Good for sensitive eyes

I have sensitive eyes, so my main criteria for a successful mascara is one that doesn't make my eyes itch. Almay mascaras succeed for me on that point, and this one is my favourite of the brand. It does tend to clump a bit but I solve that by brushing a few coats on carefully. Sometimes by the end of the day there is a faint dark smudge under my bottom eyelashes from wear. But overall I'm happy with it.

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Reviewed by
Carina K.
05.02.2014
I wasn't finished!

the white, gluey first coat which thickens the lashes. That stuff is a mess. The Almay product works much better for that purpose. They should name it "one coat natural lashes" so people know what they are buying.

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Reviewed by
Beth E
05.02.2014
I like it but not because it thickens

This does not thicken in one coat. I used it once and that was it. But later, I tried it again. I realized I liked it because it does color the lashes but doesn't make them clumpy. It just colors them - as if your eyelashes were dyed. Sometimes, I just don't want to spend much time on make-up or want to be very natural. This is great for that. One coat. However, I also sometimes use a second coat of another product and it makes a great base for that. I hate those mascaras that come

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Reviewed by
Beth E
03.23.2014
You don't have to spend a fortune for a great mascara

I tried all the Almay mascaras over the years and this is my favorite! The shorter (7/8") brush makes application easier and curls my lashes. It comes in brown/black, my ideal color (fair skin, blue eyes). It doesn't flake or smudge and is easy to remove (Almay remover pads). It feels soft on my eyelashes (no clumps, stiffness or sticky feeling) and doesn't irritate my eyes. Big effect: 1 coat is pretty all day- 2 coats - stunning. Great product + great price + NOT tested on animals = WOW

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Recommend
Reviewed by
CATHERINE b.
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