This liquid concealer gets its "smart" name from the claim that it "transforms into your ideal shade." But, if that were really true, wouldn't just one master shade suffice because it would "transform" for everyone? Instead, Almay saw fit to offer three shades, each of which dispenses gray and blends out to a flesh-toned color that offers light coverage and a satin finish that, unfortunately, sets unevenly. Try as we might, the more we blended, the splotchier the coverage became.
During wear, the coverage dissipated even more, leaving a slight sheen of shimmer behind, which might lend a subtle brightening effect under the eyes, but will not effectively conceal blemishes or discolorations such as dark circles. We think the smartest part of this concealer is its built-in broad-spectrum mineral sunscreen, which is the only reason this is worth considering. But, given there are concealers with sunscreens that don't have this problem, this is really just one to leave on the shelf.
- Built-in mineral sunscreens.
- Shimmery finish lends a brightening effect under the eyes.
- "Smart" shades aren't as smart as they claim to be and don't morph into your skin color.
- Sets unevenly.
- Blending causes splotchy appearance.
- Won't conceal blemishes or discolorations adequately.
Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.
Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.
For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.