Smart Shade Blush is said to be so smart, it blushes for you—thanks to shade-sensing "smart beads" that transform to your ideal blush color. Available in Pink, Berry, or Natural tone, each offers very soft, sheer color that requires several layers to really register as blush. The liquid texture is surprisingly easy to blend, and sets quickly to a soft matte finish. You may be wondering if this blush can really self-adjust to each individual's skin tone, and the simple answer is: it cannot. However, like any color cosmetic, the way it looks on your skin will be (to varying degrees) different from how the same shade looks on someone else's skin. Almay is taking the obvious and trying to make it sound customized, but all they've really created is a good liquid blush for normal to oily skin (Note to those with large pores: This does not magnify them or make them look "dotted with color").
Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.
Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.
For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.