Smart Shade Bronzer (Discontinued)

by Almay  
Price:
$8.99 
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Category:
Makeup > Blushes > Liquid/Gel Blush
Last Updated:
12/5/2012
Jar Packaging:
No
Tested On Animals:
No

Smart Shade Bronzer is nearly identical to the Smart Shade Blush, except the color saturation is stronger, so you need less per application to produce noticeable results. The blending qualities and soft matte finish remain the same, as does the fact that this liquid bronzer is best for normal to oily skin. The main drawback is the color itself, which tends toward orange regardless of your skin tone. That limits the appeal and doesn’t make this preferred to other bronzing options.

Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.

Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.

For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.

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Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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