Smart Shade Powder Blush
Last Updated:04.02.2013
Jar Packaging:No
Tested on animals:No
Review Overview

You may be wondering if this blush can really self-adjust to your individual skin tone—the simple answer is: No!. However, like any color cosmetic, the way it looks on your skin will be (to varying degrees) different from how the same shade looks on someone else's skin. Almay is taking the obvious and trying to make it sound customized with this blush, just like they do for other products in their Smart Shade line.

Overall, this is a mediocre, fragrance-free, pressed-powder blush. The shade selection leaves much to be desired, with only two of the shades resembling a blush (Coral and Pink), whereas the Nude shade resembles bronzer. The colors go on sheer, but layer well for more intensity, and they have a subtle sheen with a hint of sparkle. There's really nothing bad about this blush, but there's nothing great about it, either.

  • Fragrance-free pressed powder blends on sheer, but layers well if you want more color.
  • Subtle, radiant finish with a hint of sparkle.
  • Limited color selection.
  • Does not self-adjust for individual skin tone as claimed.
Brand Overview

Almay At-A-Glance

Strengths: An excellent assortment of mascaras; several exceptional foundation options to choose from; a phenomenal liquid eyeliner; a selection of good makeup removers.

Weaknesses: Some of the Intense i-color products do the exact opposite of enhancing eye color; mediocre blushes; “Smart Shade” products don’t automatically adapt to skin’s color as claimed.

Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.

Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.

For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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My favorite blush!

I absolutely love this blush, I bought the pink/rose shade. It goes on smooth, with the perfect intensity and stays on all day. My daughter loves this blush too. I think it should have a Best rating, hands down.

Reviewed by
Cheri F.
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