Wake Up Blush + Highlighter
Category:Makeup > Blushes > Powder Blush
Last Updated:04.02.2013
Jar Packaging:No
Tested on animals:No
Review Overview

This pressed-powder blush comes with a strip of highlighting powder along the top which is supposed to go on with the "angled brush that is used to apply both highlighter and blush in one swipe." We wish it were that easy, but it really isn't. If applied as directed, your blush won't look evenly blended, which is a problem.

You're better off using your own brush and swirling the colors together (which do go on smoothly by the way). If you want to use the small strip of pink or cream-colored highlighter separately, it's difficult because there isn't a divider between the colors. But when blended together, you get a slightly luminescent blush in shades of Pink, Berry, or Rose with finely milled specks of sparkle that adhere well to skin.

See More Info about Almay's "Wake Up" claims for this product.

  • Blended together, the colors offer a blushing glow.
  • Pressed-powder texture blends on smoothly.
  • Doesn't apply evenly in one swipe as directed.
  • Difficult to apply the highlighter and blush separately.
  • Limited shade options.

The "touch of caffeine" that Almay says "helps to energize skin" has no such effect. Caffeine has been used in eye products for over a decade and no one has looked any more awake after using them. Even if it could somehow have a positive impact, the amount of caffeine this product contains isn't enough to wake up a gnat. It's merely a marketing gimmick with no published research to back it up. Stick with your morning cup of coffee!

Brand Overview

Almay At-A-Glance

Strengths: An excellent assortment of mascaras; several exceptional foundation options to choose from; a phenomenal liquid eyeliner; a selection of good makeup removers.

Weaknesses: Some of the Intense i-color products do the exact opposite of enhancing eye color; mediocre blushes; “Smart Shade” products don’t automatically adapt to skin’s color as claimed.

Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.

Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.

For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

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