04.02.2013
1
3
Wake Up Eyeliner + Highlighter
Rating
$8.99
Last Updated:04.02.2013
Jar Packaging:No
Tested on animals:No
Review Overview

This retractable pencil duo includes eyeliner on one end and highlighter on the other. Although the concept is good, the delivery is just so-so. The eyeliner goes on with creamy-smooth ease and sets to a powdery finish, but be aware that the color can still smudge a bit. The shades offered include black, brown, and navy blue.

The highlighter has a creamy application but sets to a powdery finish and, depending on which eyeliner shade you choose, comes in pink, cream, or white. The highlighter is intended for use along the brow bone and inner corner of the eye. Highlighters look the most attractive when they offer a subtle shimmery glow, but in this case, the colors are a little too frosty/glittery (think disco ball)—so your eye area looks more razzle-dazzle than softly illuminated.

Pros:
  • Convenient, retractable pencil duo.
  • Eyeliner and highlighter blend on easily.
Cons:
  • Eyeliner can smudge.
  • Highlighter is frosty and glittery instead of offering a subtle wide-awake glow.
Claims
Ingredients
Brand Overview

Almay At-A-Glance

Strengths: An excellent assortment of mascaras; several exceptional foundation options to choose from; a phenomenal liquid eyeliner; a selection of good makeup removers.

Weaknesses: Some of the Intense i-color products do the exact opposite of enhancing eye color; mediocre blushes; “Smart Shade” products don’t automatically adapt to skin’s color as claimed.

Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.

Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.

For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

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01.17.2015
Too bad...

Great coverage, beautiful colors (coffee/buff) and long lasting, even on my oily lids...too bad BOTH sides fell out within the first week! Going to return the pen, minus its contents, and try it again. Hopefully, it was just a freak defect because I liked the effect.

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Reviewed by
Julie B
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