Wake Up Eyeshadow + Primer
Category:Makeup > Eyeshadows > Powder Eyeshadow
Last Updated:04.02.2013
Jar Packaging:No
Tested on animals:No
Review Overview

This "Wake Up" kit is comprised of a creamy eyeshadow primer and three shades of pressed-powder eyeshadow with a metallic, shimmery, or glittery finish. With just a few sets to choose from, it's really hit or miss depending on your shade preference, and we wouldn't describe any of them as universally flattering choices. Those with wrinkly lids or crepiness around the eyes may want to avoid these since the shiny finish tends to draw more attention to this problem and makes wrinkles look more pronounced.

In terms of performance, the primer leaves a slightly iridescent cast that helps the powder eyeshadow cling more intensely, but it also tends to crease as the day wears on, especially for those with oil-prone eyelids. The eyeshadows blend on evenly except for the glittery shades, which tend to flake.

See More Info for Almay's "Wake Up" claims.

  • Blends on evenly (except for the glittery shades).
  • Primer creases.
  • Limited options.
  • Glittery shades flake.

While Almay claims that they added a "touch of caffeine to instantly brighten the eye area," caffeine has no such effect. It's merely a marketing spin for this "Wake Up" line of products. For more impressive options, check out our Best Eyeshadows list.

Brand Overview

Almay At-A-Glance

Strengths: An excellent assortment of mascaras; several exceptional foundation options to choose from; a phenomenal liquid eyeliner; a selection of good makeup removers.

Weaknesses: Some of the Intense i-color products do the exact opposite of enhancing eye color; mediocre blushes; “Smart Shade” products don’t automatically adapt to skin’s color as claimed.

Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.

Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.

For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.

About the Experts

The Beautypedia Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula Begoun herself.

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