Almay

Almay At-A-Glance

Strengths: An excellent assortment of foundations with sunscreen; very good powders, liquid eyeliner, and mascaras; inviting and well-organized in-store displays.

Weaknesses: Company discontinued all of their skin care products with the exception of makeup removers; despite their hypoallergenic claims they still included potentially irritating and sensitizing ingredients; mediocre blush and eyeshadows; Intense i-color products are mostly gimmicky.

Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.

Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.

For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.

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+ Rating Product Brand Category Price Size
Good Oil Free Makeup Eraser Sticks Almay Eye Makeup Removers  $5.50 24.00 sticks
Good Oil-Free Makeup Remover Towelettes Almay Cleansers/Soaps  $5.99 25.00 towelettes
Good Smart Shade Blush (Discontinued) Almay Liquid/Gel Blush  $8.99
Good Bright Eyes Eye Base + Concealer (Discontinued) Almay Liquid Concealer  $8.99
Average Soothing & Depuffing Gentle Eye Makeup Remover Almay Eye Makeup Removers  $5.99 80.00 pads
Average Wake Up Hydrating Make Up SPF 13 (Discontinued) Almay Powder Foundation w/ Sunscreen  $12.99
Poor Smart Shade Perfect & Correct Primer Almay Foundation Primer  $13.99 1.00 fl. oz.
Good Smart Shade Anti-Aging Makeup SPF 20 Almay Liquid Foundation w/ Sunscreen  $13.99
Good Brow Defining Pencil Almay Brow Pencil  $7.49
Best One Coat Lengthening Mascara Almay Regular Mascara  $5.99
Good Intense i-Color Liquid Liner for Eyes Almay Liquid/Gel/Cream/Cake  $7.49
Average Liquid Eyeliner Pen (Discontinued) Almay Liquid/Gel/Cream/Cake  $7.49
Best Smart Shade CC Cream Complexion Corrector SPF 35 Broad Spectrum Almay CC Cream  $9.99 1.00 fl. oz.
Good Shadow Softies by Intense I-Color Almay Powder Eyeshadow  $4.49
Good Truly Lasting Color (Discontinued) Almay Long-Wearing Lipstick  $12.49
Good Moisturizing Eye Makeup Remover Liquid Almay Eye Makeup Removers  $5.99 4.00 fl. oz.
Best Nearly Naked Loose Powder Almay Loose Powder  $12.49
Average Line Smoothing Concealer SPF 10 Almay Concealer with Sunscreen  $9.99
Average One Coat Dial Up Mascara (Discontinued) Almay Regular Mascara  $8.49
Good Touchpad Blush (Discontinued) Almay Liquid/Gel Blush  $10.29
Average Powder Blush (Discontinued) Almay Powder Blush  $10.29
Good Clear Complexion Concealer Almay Liquid Concealer  $7.99
Average Blendable Eye Pencil (Discontinued) Almay Eye Pencil  $7.49
Average Wake Up Eyeliner + Highlighter Almay Eye Pencil  $8.99
Good TLC Truly Lasting Color Pressed Powder SPF 12 (Discontinued) Almay Pressed Powder w/ Sunscreen  $12.99
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