Almay

Almay At-A-Glance

Strengths: An excellent assortment of mascaras; several exceptional foundation options to choose from; a phenomenal liquid eyeliner; a selection of good makeup removers.

Weaknesses: Some of the Intense i-color products do the exact opposite of enhancing eye color; mediocre blushes; “Smart Shade” products don’t automatically adapt to skin’s color as claimed.

Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.

Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.

For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.

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Your results are in the table below. You can narrow your results by using the drop down menus or sort by toggling the column labels. If you would like to add an item to your faves check the box in the "+" column. Click the add to faves button when you're done adding items.

+ Rating Product Brand Category Price Size
Good Brow Defining Pencil Almay Brow Pencil  $7.49
Good Oil-Free Makeup Remover Towelettes Almay Cleansers/Soaps  $5.99 25.00 towelettes
Good Smart Shade Concealer SPF 15 Almay Concealer with Sunscreen  $8.99
Average Line Smoothing Concealer SPF 10 Almay Concealer with Sunscreen  $9.99
Average Nearly Naked Cover-Up Stick (Discontinued) Almay Cream Concealer  $7.79
Best Smart Shade Mousse Makeup Almay Cream Foundation  $13.99
Good Shadow Softies by Intense i-Color Almay Powder Eyeshadow  $4.49
Poor Intense i-Color Shadow Stick Almay Cream/Cream-to-Powder Eyeshadow  $7.99
Good Oil-Free Eye Makeup Remover Pads Almay Eye Makeup Removers  $5.72 80.00 pads
Good Moisturizing Eye Makeup Remover Liquid Almay Eye Makeup Removers  $5.99 4.00 fl. oz.
Good Oil Free Makeup Eraser Sticks Almay Eye Makeup Removers  $5.50 24.00 sticks
Good Moisturizing Eye Makeup Remover Pads Almay Eye Makeup Removers  $7.99 120.00 pads
Good Oil-Free Eye Makeup Remover Liquid Almay Eye Makeup Removers  $6.29 4.00 fl. oz.
Average Soothing & Depuffing Gentle Eye Makeup Remover Almay Eye Makeup Removers  $5.99 80.00 pads
Average Blendable Eye Pencil (Discontinued) Almay Eye Pencil  $7.49
Good Eyeliner Almay Eye Pencil  $7.99
Average Wake Up Eyeliner + Highlighter Almay Eye Pencil  $8.99
Average Intense i-Color Eyeliner Almay Eye Pencil  $6.99
Average Intense i-Color Eyeliner with Light Interplay Technology Kohl Liner (Discontinued) Almay Eye Pencil  $7.49
Average Intense i-Color Liquid Shadow + Color Primer Almay Liquid Eyeshadow  $7.99
Average Wake Up Eyeshadow + Primer Almay Powder Eyeshadow  $8.99
Average Smart Shade CC Luminous Primer SPF 15 Almay Foundation Primer  $10.99
Poor Smart Shade Perfect & Correct Primer Almay Foundation Primer  $13.99 1.00 fl. oz.
Average Wake Up Blush + Highlighter Almay Powder Blush  $9.99
Best Color + Care Liquid Lip Balm Almay Lip Gloss  $5.99
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