Almay

Almay At-A-Glance

Strengths: An excellent assortment of foundations with sunscreen; very good powders, liquid eyeliner, and mascaras; inviting and well-organized in-store displays.

Weaknesses: Company discontinued all of their skin care products with the exception of makeup removers; despite their hypoallergenic claims they still included potentially irritating and sensitizing ingredients; mediocre blush and eyeshadows; Intense i-color products are mostly gimmicky.

Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.

Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.

For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.

Read more ...

Your results are in the table below. You can narrow your results by using the drop down menus or sort by toggling the column labels. If you would like to add an item to your faves check the box in the "+" column. Click the add to faves button when you're done adding items.

+ Rating Product Brand Category Price Size
Good Brow Defining Pencil Almay Brow Pencil  $7.49
Average Line Smoothing Concealer SPF 10 Almay Concealer with Sunscreen  $9.99
Good Smart Shade Concealer SPF 15 Almay Concealer with Sunscreen  $8.99
Average Nearly Naked Cover-Up Stick (Discontinued) Almay Cream Concealer  $7.79
Best Smart Shade Mousse Makeup Almay Cream Foundation  $13.99
Poor Intense i-Color Shadow Stick Almay Cream/Cream-to-Powder Eyeshadow  $7.99
Good Shadow Softies by Intense I-Color Almay Powder Eyeshadow  $4.49
Good Eyeliner Almay Eye Pencil  $7.99
Average Intense i-Color Eyeliner with Light Interplay Technology Kohl Liner (Discontinued) Almay Eye Pencil  $7.49
Average Intense i-Color Eyeliner Almay Eye Pencil  $6.99
Average Wake Up Eyeliner + Highlighter Almay Eye Pencil  $8.99
Average Blendable Eye Pencil (Discontinued) Almay Eye Pencil  $7.49
Average Intense I-Color Liquid Shadow + Color Primer Almay Liquid Eyeshadow  $7.99
Average Wake Up Eyeshadow + Primer Almay Powder Eyeshadow  $8.99
Poor Smart Shade Perfect & Correct Primer Almay Foundation Primer  $13.99 1.00 fl. oz.
Average Smart Shade CC Luminous Primer SPF 15 Almay Foundation Primer  $10.99
Average Wake Up Blush + Highlighter Almay Powder Blush  $9.99
Best Color + Care Liquid Lip Balm Almay Lip Gloss  $5.99
Good Wake Up Undereye Concealer Almay Liquid Concealer  $8.99
Good Bright Eyes Eye Base + Concealer (Discontinued) Almay Liquid Concealer  $8.99
Good Clear Complexion Concealer Almay Liquid Concealer  $7.99
Average Smart Shade Anti-Aging Concealer SPF 20 Almay Liquid Concealer  $8.99
Best TLC Truly Lasting Color 16 Hour Makeup Almay Liquid Foundation  $12.49
Best Clear Complexion Makeup BlemisHeal Technology Almay Liquid Foundation  $12.99
Good Smart Shade Anti-Aging Makeup SPF 20 Almay Liquid Foundation w/ Sunscreen  $13.99
Results per page:
Page of 3 Next »
PCWEB-WWW1 v1.0.0.330
Skip to Top of Page
20% Off AHA & BHA Exfoliants | FREE Shipping on $50+

Create an Account

Create Account»
  • »

New Customers

You will have the option to create an account after you have submitted your order.