Almay

Almay At-A-Glance

Strengths: An excellent assortment of mascaras; several exceptional foundation options to choose from; a phenomenal liquid eyeliner; a selection of good makeup removers.

Weaknesses: Some of the Intense i-color products do the exact opposite of enhancing eye color; mediocre blushes; “Smart Shade” products don’t automatically adapt to skin’s color as claimed.

Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.

Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.

For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.

Read more ...

Your results are in the table below. You can narrow your results by using the drop down menus or sort by toggling the column labels. If you would like to add an item to your faves check the box in the "+" column. Click the add to faves button when you're done adding items.

+ Rating Product Brand Category Price Size
Average Smart Shade CC Luminous Primer SPF 15 Almay Foundation Primer  $10.99
Good Shadow Softies by Intense i-Color Almay Powder Eyeshadow  $4.49
Best Smart Shade CC Cream Complexion Corrector SPF 35 Broad Spectrum Almay CC Cream  $9.99 1.00 fl. oz.
Average Soothing & Depuffing Gentle Eye Makeup Remover Almay Eye Makeup Removers  $5.99 80.00 pads
Best Color + Care Liquid Lip Balm Almay Lip Gloss  $5.99
Best Intense i-Color Volumizing Mascara Almay Regular Mascara  $7.99
Average Intense i-Color Liquid Shadow + Color Primer Almay Liquid Eyeshadow  $7.99
Best Smart Shade Mousse Makeup Almay Cream Foundation  $13.99
Average Smart Shade Powder Blush Almay Powder Blush  $11.50
Average Intense i-Color Eyeliner Almay Eye Pencil  $6.99
Best Wake-Up Liquid Makeup Broad Spectrum SPF 20 Almay Liquid Foundation w/ Sunscreen  $12.99
Average Wake Up Blush + Highlighter Almay Powder Blush  $9.99
Poor Smart Shade Perfect & Correct Primer Almay Foundation Primer  $13.99 1.00 fl. oz.
Average Wake Up Eyeliner + Highlighter Almay Eye Pencil  $8.99
Average Wake Up Eyeshadow + Primer Almay Powder Eyeshadow  $8.99
Best Line Smoothing Pressed Powder Almay Pressed Powder  $13.49
Best Nearly Naked Loose Powder (Discontinued) Almay Loose Powder  $12.49
Good Brow Defining Pencil Almay Brow Pencil  $7.49
Average Clear Complexion Pressed Powder Almay Pressed Powder  $12.49
Good Oil-Free Makeup Remover Towelettes Almay Cleansers/Soaps  $5.99 25.00 towelettes
Average Smart Shade Anti-Aging Concealer SPF 20 Almay Liquid Concealer  $8.99
Average Line Smoothing Concealer SPF 10 Almay Concealer with Sunscreen  $9.99
Good Intense i-Color Liquid Liner for Eyes Almay Liquid/Gel/Cream/Cake  $7.49
Good Line Smoothing Makeup SPF 15 Almay Liquid Foundation w/ Sunscreen  $13.99
Good Moisturizing Eye Makeup Remover Liquid Almay Eye Makeup Removers  $5.99 4.00 fl. oz.
Results per page:
Page of 3 Next »
585633-IIS5 v1.0.0.344 10/25/2014 6:57:47 AM
Skip to Top of Page
FREE Shipping on Everything   |   FREE Antioxidant Retinol Serum on $50+   |   5 FREE Samples

Create an Account

Create Account»
  • »

New Customers

You will have the option to create an account after you have submitted your order.