Almay

Almay At-A-Glance

Strengths: An excellent assortment of foundations with sunscreen; very good powders, liquid eyeliner, and mascaras; inviting and well-organized in-store displays.

Weaknesses: Company discontinued all of their skin care products with the exception of makeup removers; despite their hypoallergenic claims they still included potentially irritating and sensitizing ingredients; mediocre blush and eyeshadows; Intense i-color products are mostly gimmicky.

Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.

Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.

For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.

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Your results are in the table below. You can narrow your results by using the drop down menus or sort by toggling the column labels. If you would like to add an item to your faves check the box in the "+" column. Click the add to faves button when you're done adding items.

+ Rating Product Brand Category Price Size
Good Shadow Softies by Intense I-Color Almay Powder Eyeshadow  $4.49
Best Smart Shade CC Cream Complexion Corrector SPF 35 Broad Spectrum Almay CC Cream  $9.99 1.00 fl. oz.
Average Soothing & Depuffing Gentle Eye Makeup Remover Almay Eye Makeup Removers  $5.99 80.00 pads
Best Color + Care Liquid Lip Balm Almay Lip Gloss  $5.99
Average Intense I-Color Liquid Shadow + Color Primer Almay Liquid Eyeshadow  $7.99
Best Intense I-Color Volumizing Mascara Almay Regular Mascara  $7.99
Average Intense i-Color Eyeliner Almay Eye Pencil  $6.99
Average Smart Shade Powder Blush Almay Powder Blush  $11.50
Best Smart Shade Mousse Makeup Almay Cream Foundation  $13.99
Average Wake Up Blush + Highlighter Almay Powder Blush  $9.99
Average Wake Up Eyeliner + Highlighter Almay Eye Pencil  $8.99
Poor Smart Shade Perfect & Correct Primer Almay Foundation Primer  $13.99 1.00 fl. oz.
Average Wake Up Eyeshadow + Primer Almay Powder Eyeshadow  $8.99
Best Wake-Up Liquid Makeup Broad Spectrum SPF 20 Almay Liquid Foundation w/ Sunscreen  $12.99
Best Line Smoothing Pressed Powder Almay Pressed Powder  $13.49
Best Nearly Naked Loose Powder (Discontinued) Almay Loose Powder  $12.49
Average Nearly Naked Cover-Up Stick (Discontinued) Almay Cream Concealer  $7.79
Good Wake Up Undereye Concealer Almay Liquid Concealer  $8.99
Good Clear Complexion Concealer Almay Liquid Concealer  $7.99
Poor Smart Shade Smart Balance Pressed Powder Almay Pressed Powder  $13.99
Good One Coat Nourishing Mascara Thickening Waterproof (Discontinued) Almay Waterproof Mascara  $5.99
Good Smart Shade Anti-Aging Makeup SPF 20 Almay Liquid Foundation w/ Sunscreen  $13.99
Good Oil-Free Makeup Remover Towelettes Almay Cleansers/Soaps  $5.99 25.00 towelettes
Poor Intense i-Color Shadow Stick Almay Cream/Cream-to-Powder Eyeshadow  $7.99
Average One Coat Get Up & Grow Waterproof Mascara Almay Waterproof Mascara  $7.99
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