Almay At-A-Glance

Strengths: An excellent assortment of mascaras; several exceptional foundation options to choose from; a phenomenal liquid eyeliner; a selection of good makeup removers.

Weaknesses: Some of the Intense i-color products do the exact opposite of enhancing eye color; mediocre blushes; “Smart Shade” products don’t automatically adapt to skin’s color as claimed.

Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.

Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.

For more information about Almay, owned by Revlon, call (800) 992-5629 or visit

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+ Rating Product Brand Category Price Size
Good Oil Free Makeup Eraser Sticks Almay Eye Makeup Removers  $5.50 24.00 sticks
Good Oil-Free Eye Makeup Remover Pads Almay Eye Makeup Removers  $5.72 80.00 pads
Average Soothing & Depuffing Gentle Eye Makeup Remover Almay Eye Makeup Removers  $5.99 80.00 pads
Best One Coat Lengthening Mascara Almay Regular Mascara  $5.99
Good Moisturizing Eye Makeup Remover Liquid Almay Eye Makeup Removers  $5.99 4.00 fl. oz.
Good One Coat Thickening Mascara Almay Regular Mascara  $5.99
Good One Coat Nourishing Mascara Thickening Waterproof (Discontinued) Almay Waterproof Mascara  $5.99
Good Oil-Free Eye Makeup Remover Liquid Almay Eye Makeup Removers  $6.29 4.00 fl. oz.
Average Intense i-Color Eyeliner Almay Eye Pencil  $6.99
Best Liquid Eyeliner Almay Liquid/Gel/Cream/Cake  $7.29
Good Brow Defining Pencil Almay Brow Pencil  $7.49
Average Liquid Eyeliner Pen (Discontinued) Almay Liquid/Gel/Cream/Cake  $7.49
Good Intense i-Color Liquid Liner for Eyes Almay Liquid/Gel/Cream/Cake  $7.49
Average Intense i-Color Powder Eye Shadow Kits Almay Powder Eyeshadow  $7.49
Average Intense i-Color Eyeliner with Light Interplay Technology Kohl Liner (Discontinued) Almay Eye Pencil  $7.49
Poor Intense i-Color Mascara with Light Interplay Technology (Discontinued) Almay Regular Mascara  $7.49
Average Blendable Eye Pencil (Discontinued) Almay Eye Pencil  $7.49
Good Clear Complexion Concealer Almay Liquid Concealer  $7.99
Good Eyeliner Almay Eye Pencil  $7.99
Good Moisturizing Eye Makeup Remover Pads Almay Eye Makeup Removers  $7.99 120.00 pads
Good One Coat Get Up & Grow Mascara Almay Regular Mascara  $7.99
Poor Intense i-Color Shadow Stick Almay Cream/Cream-to-Powder Eyeshadow  $7.99
Average One Coat Get Up & Grow Waterproof Mascara Almay Waterproof Mascara  $7.99
Best One Coat Triple Effect Almay Regular Mascara  $8.19
Average Bright Eyes Liner/Highlighter Duo (Discontinued) Almay Specialty Makeup Products  $8.49
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