Almay

Almay At-A-Glance

Strengths: An excellent assortment of mascaras; several exceptional foundation options to choose from; a phenomenal liquid eyeliner; a selection of good makeup removers.

Weaknesses: Some of the Intense i-color products do the exact opposite of enhancing eye color; mediocre blushes; “Smart Shade” products don’t automatically adapt to skin’s color as claimed.

Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.

Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.

For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.

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+ Rating Product Brand Category Price Size
Poor Intense i-Color Shadow Stick Almay Cream/Cream-to-Powder Eyeshadow  $7.99
Average One Coat Get Up & Grow Waterproof Mascara Almay Waterproof Mascara  $7.99
Average Intense i-Color Liquid Shadow + Color Primer Almay Liquid Eyeshadow  $7.99
Best Intense i-Color Volumizing Mascara Almay Regular Mascara  $7.99
Best One Coat Triple Effect Almay Regular Mascara  $8.19
Average Bright Eyes Liner/Highlighter Duo (Discontinued) Almay Specialty Makeup Products  $8.49
Average One Coat Dial Up Mascara (Discontinued) Almay Regular Mascara  $8.49
Good Smart Shade Concealer SPF 15 Almay Concealer with Sunscreen  $8.99
Good Smart Shade Blush (Discontinued) Almay Liquid/Gel Blush  $8.99
Average Smart Shade Bronzer (Discontinued) Almay Liquid/Gel Blush  $8.99
Good Bright Eyes Eye Base + Concealer (Discontinued) Almay Liquid Concealer  $8.99
Good Wake Up Undereye Concealer Almay Liquid Concealer  $8.99
Average Wake Up Eyeshadow + Primer Almay Powder Eyeshadow  $8.99
Average Smart Shade Anti-Aging Concealer SPF 20 Almay Liquid Concealer  $8.99
Average Wake Up Eyeliner + Highlighter Almay Eye Pencil  $8.99
Average Line Smoothing Concealer SPF 10 Almay Concealer with Sunscreen  $9.99
Average Powder Bronzer (Discontinued) Almay Powder Bronzer  $9.99
Poor Clear Complexion Concealer + Treatment Gel BlemishHeal Technology Almay Stick Concealer  $9.99
Best Smart Shade CC Cream Complexion Corrector SPF 35 Broad Spectrum Almay CC Cream  $9.99 1.00 fl. oz.
Average Wake Up Blush + Highlighter Almay Powder Blush  $9.99
Good Touchpad Blush (Discontinued) Almay Liquid/Gel Blush  $10.29
Average Powder Blush (Discontinued) Almay Powder Blush  $10.29
Average Smart Shade CC Luminous Primer SPF 15 Almay Foundation Primer  $10.99
Average Smart Shade Powder Blush Almay Powder Blush  $11.50
Best Nearly Naked Loose Powder (Discontinued) Almay Loose Powder  $12.49
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