Almay

Almay At-A-Glance

Strengths: An excellent assortment of foundations with sunscreen; very good powders, liquid eyeliner, and mascaras; inviting and well-organized in-store displays.

Weaknesses: Company discontinued all of their skin care products with the exception of makeup removers; despite their hypoallergenic claims they still included potentially irritating and sensitizing ingredients; mediocre blush and eyeshadows; Intense i-color products are mostly gimmicky.

Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.

Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.

For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.

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Your results are in the table below. You can narrow your results by using the drop down menus or sort by toggling the column labels. If you would like to add an item to your faves check the box in the "+" column. Click the add to faves button when you're done adding items.

+ Rating Product Brand Category Price Size
Good Smart Shade Anti-Aging Makeup SPF 20 Almay Liquid Foundation w/ Sunscreen  $13.99
Best Smart Shade Mousse Makeup Almay Cream Foundation  $13.99
Good Line Smoothing Makeup SPF 15 Almay Liquid Foundation w/ Sunscreen  $13.99
Poor Smart Shade Smart Balance Pressed Powder Almay Pressed Powder  $13.99
Poor Smart Shade Perfect & Correct Primer Almay Foundation Primer  $13.99 1.00 fl. oz.
Best Line Smoothing Pressed Powder Almay Pressed Powder  $13.49
Good Smart Shade Makeup SPF 15 Almay Liquid Foundation w/ Sunscreen  $13.49
Best Wake-Up Liquid Makeup Broad Spectrum SPF 20 Almay Liquid Foundation w/ Sunscreen  $12.99
Best Clear Complexion Makeup BlemisHeal Technology Almay Liquid Foundation  $12.99
Good TLC Truly Lasting Color Pressed Powder SPF 12 (Discontinued) Almay Pressed Powder w/ Sunscreen  $12.99
Average Wake Up Hydrating Make Up SPF 13 (Discontinued) Almay Powder Foundation w/ Sunscreen  $12.99
Average Clear Complexion Pressed Powder Almay Pressed Powder  $12.49
Good Truly Lasting Color (Discontinued) Almay Long-Wearing Lipstick  $12.49
Best Nearly Naked Loose Powder (Discontinued) Almay Loose Powder  $12.49
Best TLC Truly Lasting Color 16 Hour Makeup Almay Liquid Foundation  $12.49
Average Smart Shade Powder Blush Almay Powder Blush  $11.50
Average Smart Shade CC Luminous Primer SPF 15 Almay Foundation Primer  $10.99
Good Touchpad Blush (Discontinued) Almay Liquid/Gel Blush  $10.29
Average Powder Blush (Discontinued) Almay Powder Blush  $10.29
Average Line Smoothing Concealer SPF 10 Almay Concealer with Sunscreen  $9.99
Average Powder Bronzer (Discontinued) Almay Powder Bronzer  $9.99
Poor Clear Complexion Concealer + Treatment Gel BlemishHeal Technology Almay Stick Concealer  $9.99
Best Smart Shade CC Cream Complexion Corrector SPF 35 Broad Spectrum Almay CC Cream  $9.99 1.00 fl. oz.
Average Wake Up Blush + Highlighter Almay Powder Blush  $9.99
Average Smart Shade Anti-Aging Concealer SPF 20 Almay Liquid Concealer  $8.99
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